Golfers enjoy gourmet BLTs delivered by drone onto course
North Dakota fairway is first in nation to offer the automated concierge service.
Waiting until you finish your round of golf to enjoy some food from the clubhouse restaurant is so 2017. Why is that? Because on Aug. 18, guests at the King's Walk Golf Course in Grand Forks, North Dakota, experienced what was being called the first-ever food delivery service via drone on a golf course.
Using an app on their phone, guests can peruse the menu at the on-site Eagles Crest Grill. They choose from one of the restaurant's succulent sandwiches (like the Chicken Cordon Bleu) or their signature dishes (like Arnie's All American Burger). Add a side of sweet potato fries and a bottle of water and you'll be good to go for the back nine holes.
Cooks then prepare that order and pack it up into a box attached to a drone – and off it goes to deliver the food on the fairway. And, in case you're wondering, the drones fly hundreds of feet in the air to avoid being hit by oncoming golf balls.
This is just the latest attempt by the Israeli startup Flytrex to shorten the distance between restaurants and their customers. Last year, the Tel Aviv-based company partnered with 100 eateries in Reykjavík, Iceland. Reykjavík is a unique testing ground for such a service because it's full of ocean bays with difficult and meandering traffic routes. That means that even going a relatively short geographic distance can often take a long time. That's where the drone comes in handy. A Flytrex drone can deliver a package across the bay in just 4 minutes, as opposed to the usual half hour it might take by car.
Yariv Bash, an alumnus of Tel Aviv University and an aeronautic engineer by trade, is the CEO of FlyTrex. "Wherever you are, you should be able to get what you want within a few minutes," he told CNN. "Why wait?"
Burgers and beer delivery at your local links may not be too far off. The company is hoping to expand the pilot(less) program to more golf courses around the U.S.
Bash added: "We’re making delivery as instant as ordering."
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