This designer made an entire lingerie line from a 3D doodle pen
One material, one pen, no waste, dozens of designs. What did you do today?
It's not your average lingerie, but then again, this is not your average lingerie designer.
For starters, let's meet this captivating young designer who's claiming to have created an entire fashion line out of a doodle pen. Not just the illustrations for her collection, but the actual collection. Really!
Her name is Eden Saadon.
She's a 27-year-old born in Haifa, Israel. After changing course from engineering to fashion, Saadon graduated from Shenkar College of Design last year. She's now living in Tel Aviv, trying to market her designs.
She's using a tool that's marketed to kids.
Doodle pens are fun, but for a real, viable project that you're trying to turn into a career? Saadon has done it, no doubt. The 3Doodler is not a kids' toy, per se – it has all kinds of uses – but the tool is used often to create whimsical kids' projects like miniature Eiffel Tower, dinosaur and train models. Lingerie is ... let's say ... a welcome and decidedly grown-up departure.
The lingerie line was her final exam.
What was your thesis for your final college paper? "Private sector engagement in immunization in the Western Pacific Region"? "Going Native: Representations of Savagery in Melville’s Fiction”? Saadon took a slightly different tack when it came to graduating college. She doodled her way to a full line of bras, negligees and other lace garments and accessories. She graduated with a bachelor's in design, as well as a career well under way.
She won a really prestigious award in September.
Saadon's collection earned her a finalist position in New York Textile Month’s Dorothy Waxman competition.
Her designs are environmentally friendly.
Since the pen produces the material from start to finish, there's no paper to toss out. It's zero waste and biodegradable. It's also highly customizable. "I think that the novelty of my designs come from the fact that the 3D drawing makes the fabric itself, there are no stitches and the garment takes the body shape during the process of the drawing and is custom-made for a specific person (without the use of a layout)," Saadon said.
She's bringing Flexy back.
The material Saadon uses to craft her designs is called Flexy. It's the standard-issue polymer plastic that comes with the pen. She wasn't happy with it initially, she says, but decided it would work after realizing how malleable and flexible it is.
She's all about technology, but she also loves using her hands.
One of Saadon's favorite reasons to use the 3Doodler is that it's a seamless blend of technology and handiwork. "The notion of a machine that upgrades human skills and yet allows maintaining a unique personal handwriting in a world where technology and automation replace human labor excites me as a designer," she wrote on her website.
She's one of a growing number of 3D-centered artists.
Two of Saadon's contemporaries, Danit Peleg and Noa Raviv, have helped pave the way for 3D-centered fashion as a fascinating and sought-after movement. Peleg, for her part, is credited with creating the first commercially available 3D-printed jacket. Although all three are Shenkar alums, Saadon doesn't use a 3D printer. She creates the pieces by hand, and each one is unique.
She's got big plans.
Saadon's next project is literally putting her best foot forward. She'll be using her prized 3Doodler to design shoes for New York Fashion Tech Week's Running show next year. Through it all, she's busy experimenting with all sorts of materials like wood and metal to see what new looks she can create. “This is a fantastic opportunity for me to get exposure in this great production,” she said.
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