Behind the scenes of U2's newest video, produced by an elusive street-art crew
Mysterious artist collective won't reveal their real names but they made 'Get Out of Your Own Way.'
When you're an international rock band who's been reigning the charts for four consecutive decades and selling out every venue from Pittsburgh to Paris, what's your next move?
Everyone's favorite Irish rockers, U2, just released their newest music video for "Get Out of Your Own Way," produced by Israel-based street-art collective Broken Fingaz. It's full of psychedelic post-punk imagery and ripped-from-the-headlines calls to action. But at its heart, the video is a stop-motion scrapbook of everything the collective has been doing for years: melding contemporary street art with important issues.
And, clearly, their clients approve.
"These ‘Broken Fingaz’ are very nimble, very able problem-solvers as well as artists,” U2's legendary frontman, Bono, told The Art Newspaper. “When everybody was tucking into their holidays, they were delivering their very unique view. We didn’t give them much of a brief; we kind of, dare we say it, got out of their way.”
This is not Broken Fingaz's first go-round with rock 'n roll royalty. The crew also produced the band's video for "American Soul," released in November off their 14th studio album, "Songs of Experience."
Though their real identities are shrouded in secrecy – Broken Fingaz prefers to remain anonymous, similar to the famed street artist Banksy – the crew did release some exclusive behind-the-scenes photos during production of the "Get Out of Your Own Way" video which was filmed in London, Bangkok and in their hometown, the coastal Israeli city of Haifa. They even abbreviated the song "GOOWOW," which might be our favorite acronym ever.
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