Amazon's pop-up loft series welcomes a new city
Learning hub and coworking space program targets strong startup communities.
Thus far the Internet giant has two long-term Lofts, one in San Francisco and another in New York, while last year a temporary one was opened in Berlin. Now they've opened one in Tel Aviv, Israel, on March 1 that's set to run through March 21.
The hubs have become popular working spaces for developers, entrepreneurs, students and others who are interested in working with and learning more about Amazon Web Services, the largest collection of cloud computing services in the world, or simply networking with other like-minded individuals.
“Putting an AWS Pop-Up Loft in Tel Aviv made a lot of sense to us," Jeffrey Barr, Chief Evangelist at Amazon Web Services, told From The Grapevine. "The developer community is talented, energetic and entrepreneurial. I hope that they are able to take advantage of all that the Loft has to offer."
It perhaps shouldn't come as much of a surprise that Amazon picked Tel Aviv to be the host of one of its pop-ups. The city is a darling of the global tech community, and last year the company announced it would be opening a new R&D center in Israel – dedicated to its web services operation, which is used by many Israel-based apps, including Moovit, GetTaxi, Wix and Meerkat.
While it's open in Tel Aviv, the Loft will offer live demos and lectures on topics such as Machine Learning, and all in all is expected to host more than 100 technical and business sessions.
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