Find out how this duo is making flying more comfortable
From a blanket with arms to a privacy barrier, LyLy Design Studio's products are improving in-flight comfort.
It's doubtful anybody has accused air travel of being among life's more comfortable experiences. One design team, however, is doing their best to change that.
"The [airline] travel experience includes most of our daily needs – sleeping, working, resting, eating – and we want to make it a more comfortable one," Idan Noyberg told From The Grapevine.
Noyberg and Gal Bulka are the duo behind Israel's LYLY Design Studio. The two, both graduates of the Bezalel Academy of Art & Design in Jerusalem, have conceived of several nifty designs meant to make flying a more pleasant experience.
Their most recent is a wearable blanket, and it recently won first place in the innovation category at a major airline industry event – TravelPlus Amenities – in Hamburg, Germany.
"The concept was based on the uncomfortable situation of the blanket continually falling down from your shoulders, and we saw this wearable design as a cozy and practical solution," Noyberg said.
The blanket is now available to passengers on Israel's El Al Airlines. It doesn't lack for functionality; it stays put while you're sleeping, and is also meant to allow passengers to enjoy warmth while leaving their arms free to read, eat or type.
The blanket was conceived as part of Cockpit by El Al, an accelerator program for startups with new technologies aimed at revolutionizing the travel and aviation industries.
Noyberg and Bulka have a history of cool, independently produced creations for the airline industry. These include a pair of first class pajamas and a unique contraption, the B-Tourist, which has received attention from media outlets throughout the world thanks to its distinctive design and concept. Watch the CNN video below to see Richard Quest's clumsy attempt to get a little privacy on a plane:
What drew Noyberg and Bulka to focus their creative energies on a field that can often be so unpleasant?
"We found it a very challenging field to investigate — you deal with limitations of space, cost and weight — and this forces you to design things that, even if a very small change is made, can make a big difference," Noyberg told us.
MORE FROM THE GRAPEVINE: