Though headquartered in the same city and sharing a similar name, this franchise lacks the history and atmosphere of Café Einstein in Berlin.
To be fair, it's not exactly going for that vibe. Instead, it's fashioned after American-style chains like Starbucks, where you can get a quality cup of coffee and light fare at a reasonable price.
This franchise has created a successful model and in addition to its many locations in Germany can also be found in Belgium and Egypt.