Cool photos: Design for Israel's tallest building is breathtaking

Celebrity architect and industrial designer Ron Arad, the brains behind Oprah Winfrey's favorite pair of eyeglass frames, has revealed plans for a new project that's set to change the skyline of one of the world's trendiest cities.

Currently under construction, ToHA will occupy 19,000 square feet and comprise two buildings, one 28 floors high and the other a considerably taller 63 floors. It is scheduled for completion in 2018 and will change the skyline of the coastal Mediterranean city of Tel Aviv.

The project broke ground in 2013, and the smaller of the two buildings is scheduled for completion in 2018. (Photo: Ron Arad Architects)

The two towers will house offices and other commercial space. The building is elevated upon slim core structures. These ‘legs’ contain the majority of the building’s efficient technical plant, which enables the creation of a generous public space on the roof.

Arad, from Tel Aviv, first gained global attention in the 1980s for his iconic and still popular Rover Chair. Since then, he's undertaken other high-profile projects such as the Design Museum in Holon, Israel and is even designing a 3D-printed book about Albert Einstein.

Today he and his firm, Ron Arad Architects, are based in London where he has been the Head of the Design Products Department at the Royal College of Art.

Ron Arad became famous for his industrial designs, but his architecture projects have equally impressed. (Photo: Ron Arad Architects)

The design of the building will maximize solar shading, while facilitating natural daylight for every desk within the generous office floor-plates. (Photo: Ron Arad Architects)

ToHA's 63-story building will be Tel Aviv's tallest. (Photo: Ron Arad Architects)

As space in Tel Aviv is at a premium, developers have begun to build up. (Photo: Ron Arad Architects)
ToHA's design will allow for public space throughout the building rather than simply on the ground level. (Photo: Ron Arad Architects)

Want to see more amazing photos? Check out FTGV's Featured Photo collection.