What are the most popular how-to videos on YouTube?
A new report from Google has some surprising answers. Plus: We round up our favorite how-to videos.
Every day, a billion people around the world watch more than 300 million hours of videos on YouTube. A new report from Google shows that one sector, in particular, is growing. More than 100 million hours of how-to content has been watched in North America so far in 2015. From cooking to home repair, these simple videos satisfy a basic curiosity and craving for learning a new skill.
"Although we see these searches across age groups, it's most pronounced among millennials," Google's David Mogensen says. "In fact, 67 percent of millennials agree that they can find a YouTube video on anything they want to learn." According to the report, the top 10 how-to searches on YouTube include: how to tie a tie, how to curl your hair with a straightener and how to get a six-pack in three minutes. And the most popular? How to kiss.
Below, we round up five of our favorite how-to videos from YouTube:
1. How to make a cup of coffee float in the air
Magicians never tell their secrets, or so the legend goes. But thanks to the fine folks at Howcast, a veritable repository of how-to hoopla, you can learn how to do this sleight of hand in under two minutes. New York magician Roger "Rogue" Quan shows viewers the secret behind the trick that has stumped co-workers in office break rooms for years.
2. How to cook Moroccan fish
An Israeli student studying digital anthropology at the University College of London shows you how to cook one of his favorite dishes: Moroccan fish. "The trick with this fish is to add a lot of oil," he says. "It makes the whole flavor come together." His friend Alicia seems to agree. "It smells absolutely delicious," she says in the video. "And it looks even better. I can't wait to taste it."
3. How to draw a cute puppy
Artists who look to their canine companions for inspiration have long been dogged by the intricacies of drawing a living, breathing, no-two-look-exactly-the-same animal. But fret no more. Alabama illustrator Cheri Crawford shows you how to get the job done. Her tips start with something simple: Draw loose, organic-shaped triangles to replicate the floppy ears.
4. How to tie the perfect bow tie
The Ohio-based guys at Pursuit Yourself have one mission: To help young men dress modern in their pursuit of a job, a grade, a girl or a good time. In this how-to video, they use animal metaphors – yes, animal metaphors – and more to solve that most elusive of mysteries: The fine art of tying a bow tie. Ironically, they point out, it shouldn't look too good. "A perfect knot is the sign of a clip-on," says Nate DeMars in the video.
5. How to upload a video to YouTube
For this final entry, we're going meta. Derral Eves, a YouTube and video marketing expert in Utah, shows the not-so-techno-savvy among us how to easily upload our own precious videos to the service. But know this – you're not alone: YouTube says that 300 hours of new content is uploaded to its site every minute.
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