apps apps Americans used Twitter apps five minutes less per day in 2016 than they did in 2015. (Photo: iQoncept / Shutterstock)

Social media usage declining worldwide

A new study discovers that people are spending less time on Facebook, Twitter, Instagram and Snapchat.

Believe it or not, people just aren't using social media apps like they used to. SimilarWeb, a digital marketing firm based in Tel Aviv, Israel, found that people are spending way less time on Facebook, Twitter, Instagram and Snapchat then they did last year.

SimilarWeb's study collected data from millions of Android phones in the U.S., the U.K., Australia, France, Germany, Brazil, India, Spain and South Africa. In almost all countries studied, people used social media less in 2016 than they did in 2015.

instagramAmericans used Instagram apps nine minutes less per day in 2016 than in 2015. (Photo: Annette Shaff/Shutterstock)

In the U.S., for instance, Americans used Twitter 27.94 percent less, Facebook 6.7 percent less, Instagram 36.16 percent less and Snapchat 19.21 percent less. As far as installations were concerned, people installed apps 9 percent less throughout all the countries and apps studied. South African users installed Snapchat 56 percent less.

What's going on? Have people just decided to go offline? Not necessarily. Technology writer Larry Seltzer suggested that consumers may just want to switch to desktop versions since “updating apps is a pain that users often ignore, leaving broken or vulnerable versions in use long after they’ve been allegedly patched,” Seltzer writes.

Or maybe people really are just sick of reading about every banal thing that happened to their friends. Who knows? In some ways, we're still just exploring the frontiers of the Internet age.


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