What Shahar Cohen is doing in this photo is called 'swuggling,' a hybrid of swimming and juggling. What Shahar Cohen is doing in this photo is called 'swuggling,' a hybrid of swimming and juggling. What Shahar Cohen is doing in this photo is called 'swuggling,' a hybrid of swimming and juggling. (Photo: Courtesy photo)

Ridiculously ambitious man completes triathlon – while juggling

Shahar Cohen once swam across a sea while juggling. But, apparently, that wasn't enough.

Shahar Cohen has juggled while swimming, juggled while running, and juggled while riding a bike. But never has he done all three in one race. Until now.

Over the weekend, the Israeli entrepreneur (he owns – what else? – a juggling company) took part in a triathlon. He completed all three parts while juggling the entire time. Of the 300 participants, he was the only one who juggled during the approximately 12-mile race. It took him about 2 1/2 hours to complete.

Cohen used special small balls so he could hold the handlebars and the ball at the same time.Cohen used special small balls so he could hold the handlebars and the ball at the same time. (Photo: Courtesy photo)

When we caught up with him to ask him why, Cohen smiled and said: "Why not?"

"It's kind of a satiric act about sports," he told From The Grapevine. "Because everybody is taking this so seriously and are ambitious and have all these gadgets and all these juices. They take it so seriously. People are forgetting what this is all about ... it's fun."

The triathlon took place in Shenzhen, China, where the native of Israel has been living as he works on developing new products for Speevers, his juggling supply company. During our interview, he showed off an LED ball that changes color depending on how you touch it. It's one of about 35 new products he's invented that are all modular and go together like Legos. He’s already introduced it at the International Juggling Association as well as at the European Juggling Convention. "It's quite a revolutionary concept in the juggling world.”

Another new juggling invention he came up with is called a Power X-Ball, which weighs more than six times the usual ball. People use them as a fun alternative to weight lifting. Cohen held a Power X-Ball challenge at a recent convention in Cedar Rapids, Iowa, to see who could juggle them the longest. See what happened in the video below:

Now that the triathlon is behind him, the 47-year-old Cohen already has his next ambition in his sights. He wants to run up the staircase of the Empire State Building – all 86 flights and 1,576 stairs – while juggling. He'll get his chance this February when he hopes to participate in the 2018 Empire State Building Run-Up.

"I like to do all these crazy things," he told us. When asked why, he laughed. "Why should I do normal things?"

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