Models in sheer one-piece swimsuits, part of Rinikini's resortwear line, walk the runway at Tel Aviv Fashion Week on March 13. Models in sheer one-piece swimsuits, part of Rinikini's resortwear line, walk the runway at Tel Aviv Fashion Week on March 13. Models in sheer one-piece swimsuits, part of Rinikini's resortwear line, walk the runway at Tel Aviv Fashion Week 2019. (Photo: JACK GUEZ/AFP/Getty Images)

All about RiniKini, the brand that turned heads at Tel Aviv Fashion Week

Once a crochet swimwear line, RiniKini has expanded its collection to make women feel like sun goddesses.

When RiniKini founder Rinat Golan launched her luxury swimwear company a few years ago, the word of the day was "crochet." Golan did much of the handiwork herself, drawing from the popular bohemian trends at the time. Or, as she herself explained in a blog post from 2017: "Botanical themes and living in harmony with the natural world."

Indeed, Golan's unique floral designs and flattering silhouettes propelled her brand to international acclaim. Last year, the Israeli-born designer, a graduate of Shenkar College of Engineering and Design who now lives in Nottingham, England, made her international runway debut at Tel Aviv Fashion Week, which Golan called "a dream come true."

Designer Rinat Golan, founder of Rinikini, takes in the moment at the end of her Tel Aviv Fashion Week show. Designer Rinat Golan, founder of Rinikini, takes in the moment at the end of her Tel Aviv Fashion Week show. (Photo: JACK GUEZ/AFP/Getty Images)

"Amongst the lustrous sparkle that settled in Tel Aviv on Sunday night, we saw our dreams become a reality as RiniKini took its first step in an exciting new direction," Golan said.

That new direction? Crochet out, goddess in.

That direction was front and center this week for RiniKini's second annual appearance at Tel Aviv Fashion Week, as models shimmered in gold, beads and jewels over striking patterns.

Models walk the runway at Tel Aviv Fashion Week on March 13. Leopard prints and sparkles add a bit of luxury to a day at the beach. (Photo: JACK GUEZ/AFP/Getty Images)

Recently, Golan explained the source of some of her inspiration.

"We make a few creative trips to Delhi each year and fly out every season to check in on our RiniKini designs; develop new swimwear shapes; and decide on future season’s creative direction," she said. "The spirited Indian capital is a very special place to us, and visits there always unearth new and unexpected sources of design inspiration alongside a bounty of new fabrics and textures to explore."

Look for RiniKini products on the company's website, Rinikini.com, as well as independent boutiques.

Models walk the runway at Tel Aviv Fashion Week on March 13. In the show, Rinikini displayed some of its original crochet styles, but added some varied looks as well. (Photo: JACK GUEZ/AFP/Getty Images)

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All about RiniKini, the brand that turned heads at Tel Aviv Fashion Week
Once a crochet swimwear line, RiniKini has expanded its collection to make women feel like sun goddesses.