Meet Daizy Shely, the rebellious redhead designer taking Milan by storm
The edgy Israeli creates eye-popping fashion using pleats, fringe, denim and a whole lot of color.
Romance, fire, innocence, fear.
It's a lot to unpack for a runway show, but Daizy Shely manages to weave together these seemingly disparate themes – the good, the bad, the frightening parts of love – into her latest ready-to-wear line from her namesake Milan-based fashion house. The Israeli-born designer, 32, is an unapologetic proponent of bright, vibrant color, dainty floral fringe and layer upon layer of lace. These patterns undoubtedly stood out on the closing day of her city's world-famous Fashion Week, where she unveiled her 2018 spring collection.
Shely, who grew up in Tel Aviv and now calls Milan home, is known for pushing the boundaries of her industry while still remaining accessible and endearing to fans, blending whimsical and child-like patterns with mature and edgy styles.
And if you caught a glimpse of last year's FOX horror comedy series "Scream Queens," some of these daring looks may seem familiar to you. Shely was chosen as the show's costume designer, styling looks for stars Ariana Grande, Lea Michele and Emma Roberts.
Now, Shely's busy making a name for herself in Milan, injecting her own brand of cutting-edge couture and innocent imagery into her shows.
"I put a lot of attention to details because this is what makes the difference between the regular commercial world and the designer," Shely told the LA Times.
This is actually Shely's second annual appearance at Milan Fashion Week. She also appeared as a guest designer to Giorgio Armani in 2015.
Aside from citing Milan's reigning Fashion Capital status as inspiration, Shely also looks to family as a steady source of creativity and motivation.
Her mother, in fact, helped design the spring line. "Thanks to my amazing mother who is not only my biggest supporter in the world, but this time she also created for me with her own hands this beautiful earrings!" Shely wrote on Instagram. "Thank you mom!!!"
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