Mariah Carey-backed Dead Sea skin care brand adds cannabis to products
You could soon be moisturizing with the essence of herb.
The presence of the cannabis movement in Israel is growing and thriving. So it should come as no surprise that a popular skincare company in the country, Premier Dead Sea, has begun infusing cannabinoids into some of its products.
A leading manufacturer and developer of mineral cosmetics based on Dead Sea minerals, Premier just announced a partnership with medical cannabis company Together Pharma. The new products will be distributed and marketed to some countries in Europe and in Canada, where the sale of the compound is legal and requires no prescription.
Premier Dead Sea develops cosmetics infused with Dead Sea minerals. (Photo: Shutterstock)
Premier last year inked a deal with pop singer Mariah Carey to help promote its products. There's no word yet if the singer will be a spokeswoman for the new line as well.
Despite only being recognized recently as an industry leader, Israel has actually been researching, producing and prescribing medical marijuana for more than 50 years. It's regularly dispensed as a symptom reliever for thousands of patients suffering from all kinds of ailments, from cancer to epilepsy to post-traumatic stress. The country even has periodic distribution drives where cannabis is handed out free of charge to the sick.
A volunteer helps patient Alex Barak smoke cannabis at the company clinic in Tel Aviv, Israel, as part of a widespread distribution of cannabis for medicinal purposes in 2011. (Photo: Uriel Sinai/Getty Images)
"The seriousness with which the Israeli scientific community approaches this is incomparable," Charles Pollack, director of the Lambert Center for the Study of Medicinal Cannabis at Thomas Jefferson University in Philadelphia, told Rolling Stone. "Israel is a hotbed of quality cannabis research, because they have a much more favorable regulatory climate for doing serious scientific research on medical cannabis."
Cannabinoids (commonly known as THC and CBD) are the chemical compounds secreted by cannabis flowers that provide relief to an array of symptoms including pain, nausea, anxiety and inflammation. These work by imitating compounds our bodies naturally produce, which activate to maintain internal stability and health.
MORE FROM THE GRAPEVINE:
Related Topics: Fashion