Husband-and-wife design team collar the market
The two fashion lovers offer their own new take on an ages-old accessory.
Detachable shirt collars have been around since at least the early 1800s. Invented as a way to easily remove the collar for cleaning, detachable collars soon became a fashion accessory, a way to formalize an outfit or add a bit of excitement to drab attire.
Over the years, its popularity has waxed and waned with the fickle trends of the fashion world. In the 1960s and '70s, detachable collars fit perfectly with the mod-style of the day. More recently, fashion brands, such as Miu Miu, have incorporated its own colorful take on the accessory into seasonal lines.
One fashion-loving couple far away from the fashion houses of New York, Paris and Milan has put its own spin on the detachable collar. This pair, from Tel Aviv, Israel, has created detached collars that are relaxed and casual rather than stiff and formal. Instead of ostentatious and loud, the couple's collars are subtle and subdued.
"I believe in a minimalistic approach, less is more – and that’s the idea behind the collars," Hilla Yachimoviz Kadmon, who along with her husband Ido Kadmon started NEAT earlier this year, said. "We don’t have to go big with bling-bling and an extravagant vibe. It’s just the opposite. Wear a fine, neat outfit with the proper collar and you have a perfect elegant look from morning till evening."
The inspiration behind the business was a simple one.
"I love mixing and matching my clothing. So I stood in front of my closet and thought to myself that I needed to find this little twist that will make the difference, something that can upgrade my wardrobe," Yachimoviz Kadmon told From The Grapevine. "I realized that the collar is the perfect solution – a little addition that can change the whole look."
Getting started was as seamless as their success has been. Neither was a fashion designer, but through the years Yachimoviz Kadmon picked up a few of the basics working as a fashion journalist. So the two of them started to think and develop the product, with Hilla in charge of design and marketing and Ido in charge of finance, logistics and technologies.
"We consulted and used the services of many professionals in this field, from cutters to tailors, until we found the perfect pattern for us, and then Neat was born," Yachimoviz Kadmon said.
While many of the formal collars are attached via studs on the shirt neck, NEAT collars are worn as vests, separate from the shirt. "The big difference is in this design," Hilla Yachimoviz Kadmon said. "In the past, collars fit like an apron. The unique thing with our collars is the pattern which we developed. This is a collar that dresses like a vest, is very comfortable, and suits a variety of sizes and styles."
Taking inspiration from two fashion icons, they set about creating their first two collars: the Alexa, named for Alexa Chung, a British model who currently calls New York home, has sharper lines and an edgier look. The Jane, named for '60s fashion icon Jane Birkin, takes a more classic approach, with a rounded design.
Despite being in its infancy, NEAT has already attracted customers from around the world. And with three more styles in production, it's certain that the Kadmons' "Baby," as they describe it, will continue to add new twists to this ages-old accessory.
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Related Topics: Fashion