Life M6 razor Life M6 razor A new ad campaign for Super-Pharm's private label line of Life M6 razor blades has gone viral with nearly 1 million views. (Photo: Life M6 Razor Blades)

Heartwarming razor ad will make you reach for a box of tissues

After 14 years, a man decides to shave his beard and surprise his family. What happens next will make you tear up.

Ad campaigns for razors aren't known for inspiring wide smiles and wet eyes. So it's no surprise that this latest commercial for Super-Pharm's private label line of Life M6 razor blades has attracted so much attention.

Created by Israeli ad agency BBR Saatchi & Saatchi, the video begins with a husband and father named Amit deciding to shave off the thick beard he's had for the last 14 years. "My kids have never seen me without it," he says. "Neither has my wife Limor."

"I'm very nervous," he adds.

What happens next is beautiful to watch as Amit makes surprise visits to his family members. At first no one recognizes him, not even his father, who spends several moments believing he's talking to a customer in the family store before finally realizing it's his son. "Before you were impressive, now you are handsome," his father exclaims after a long hug.

As you would expect, the most touching moment comes when Amit goes to greet his young daughter. I won't spoil her reaction, so take a moment to watch the ad, which has already been viewed nearly a million times, below.

In an interview with AdWeek, BBR said the original idea for the ad came after a staffer recalled that, as a child, he did not immediately recognize his own father after he shaved. It's something many men can relate to, including myself.

Due to the uncomfortable heat we've been having here in Ithaca, New York, I, too, recently shaved completely for the first time in almost a year. While I keep my beard trimmed, achieving nowhere near the epic length of Amit's facial hair, my children still reacted as if I was a complete stranger. A before and after photo is below.

michael beardAs many other men can relate, it's very easy to change one's appearance with just a shave and a haircut. (Photo: Md'E)

Needless to say, I'm going back to the beard.

Has someone in your life shaved their beard and received shocked looks? Let us know your experience in the comments section below!


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Related Topics: Parenting