How to kick up your sock game
Swedish brand Happy Socks has brought together 15 global artists for a special edition line.
When Swedish brand Happy Socks launched in 2008, the goal was clear: shake up the drab, mostly monochromatic world of socks and bring it into the colorful 21st century.
The company doesn't just rely on an in-house team to do that. Special limited edition sets are released from time to time. Rapper Snoop Dogg and filmmaker Robert Rodriguez are just two of the celebrities the company has collaborated with.
Its most recent limited edition line, called "Local Heroes," saw the company enlist 15 artists from around the world to design a pair of socks inspired by their hometown.
One of the 15 "Local Heroes" is Israeli performance artist Uriel Yekutiel, whose "Hand" sock features hands, sodas and more in varying shades of blue, green, yellow and red, all inspired by his hometown of Tel Aviv.
"I wanted to do my socks all about my city and my personality, fun-loving, easy and free," Yekutiel told From The Grapevine.
"The socks are colorful, but to keep them still stylish and tasteful I did a black background, so you can wear them with anything."
American fashion icon Iris Apfel and Japanese hip hop group Scha Dara Parr also contributed designs, as did Wasted Rita, a young designer and illustrator from Portugal.
Apfel actually designed several pairs of socks, some with animals and others with more traditional argyle and tartan patterns.
Browsing through the collection, it's certainly in keeping with the bright colors and unorthodox patterns the brand has become known for. And fortunately for you, one – or all – of the pairs can be purchased online in over 70 countries, including right here in the USA.
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Related Topics: Fashion