The new technology the Warriors are using to win the NBA title
Stephen Curry and his Golden State team have a new trick up their sleeve to beat the Cleveland Cavaliers.
With the NBA Finals in full swing, the Golden State Warriors are looking to beat the Cleveland Cavaliers for their second championship in three years. If they do, the northern California team can give some of the credit to the help they received from a startup in Israel.
During the off-season, the Warriors installed a SmartCourt system in their training facility from Israel-based PlaySight Interactive. Chen Shachar, a graduate of the Technion Institute of Technology in Israel, is the company's co-founder and CEO. "The system is being used in every practice session," he said. "What the technology gives the Golden State Warriors and other NBA teams is the ability to record every practice, every move from different angles so they can break down the game, providing instant replay, so they can work on player development and maximize the team's performance."
The Warriors have already started to reap the benefits of the newly installed system. “PlaySight has been a valuable tool for our coaches and basketball operations staff,” said Bob Myers, the team's general manager. “The device has the ability to automatically record practices from many different angles, which enables our entire staff – including our video room staff – to assist with on-court practices and other court-related activities. It simply allows for better efficiency in this area and that is critical for our staff.”
While the Warriors are the first NBA team to utilize the technology, college basketball teams like Purdue University have already been on board since last summer.
With early investments from legendary athletes Billie Jean King and Pete Sampras, PlaySight started out as an interactive tool for the tennis court. The company's SmartCourt product is now being used all across the globe for sports as varied as basketball and tennis to martial arts and squash. Veteran professional golfer Greg Norman just invested in the company as well.
But it's not just elite professional athletes who can use the new technology. "We wanted to bring the most advanced technology to the mass market. So our technology is applicable from 10-year-olds to Steph Curry," Shachar said. "Everybody can take some of the capabilities of the system. And though we have systems at the professional level, we are actually more excited about the junior level, about our mission of using technology to take kids out of the screens, out of the Pokemon Go, and into practicing sports."
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