Fan contest will prove who is the greatest Yankees fan
Wix.com and the New York Yankees launch partnership and campaign to find team's No. 1 fan.
Proving your singular allegiance to the New York Yankees, that unparalleled love for the iconic team you claim to have, would be no small order. There are A LOT of Yankees fans out there. They are Major League Baseball's most popular team, one of the most popular sports teams in the United States and, if you've ever happened to venture abroad and witnessed the many heads adorned with the team's recognizable cap, pretty popular overseas as well. That being said, if you're really and truly intent on proving your affection, like any good sports fan would, then it's never before been easier to do.
The team has partnered with Wix, an Israeli web development platform, to find the Yankees' No. 1 fan. All you need to do is go to Wix.com/Yankees and upload a video to prove it. The winner will build a website together with Wix at the TheBiggestYankeeFan.com domain.
The contest is part of a larger cooperation deal that will see Wix become the team's official website design sponsor and partner for 2016.
Wix was founded in Israel in 2006 and has used a creative mix of partnerships and advertising to become a leading global brand. The foray into baseball shouldn't come as surprise considering the enthusiasm the company has shown for sports in its relatively short history.
In fact, the company sees much of what it stands for reflected in the spirit of sport, the Yankees being no exception.
"On so many levels the Yankees mirror our core values," said Wix's Omer Shai, a graduate of the Academic College of Tel Aviv in Israel. "The Bronx Bombers are legendary and we wholeheartedly admire the team and the fans for their deep levels of energy and engagement. Sports unite not only fans but entire cities and a global community. The strength of the bond lies in the team's ability to deliver results, and fans in turn respond with love and loyalty. We applaud and admire the passionate, creative and voracious fandom and can't wait to celebrate at the greatest address in sports."
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