6 fashion designers you should be following on Instagram
A newcomer and a few vets make our list of those with worthwhile accounts.
The fashion world LOVES Instagram, and no matter your place in the industry, it's pretty much common practice to have an Instagram avatar nowadays. There have, however, been a few holdouts, none bigger than Alber Elbaz, the Israeli designer who recently left French fashion house Lanvin. That is, he was a holdout – until this week.
That's right, Elbaz caved and launched an account. He has quickly gained 16,000 followers despite the above photo being his sole post so far. While Elbaz is just starting out on his Instagram journey, he has several, more seasoned colleagues. Below are 5 worth a follow.
The wunderkind of the European fashion world, Rousteing was working for famed Italian designer Roberto Cavalli by the age of 17 and named creative director of the venerable French fashion house Balmain at age 24. While his account doesn't shy away from promoting Balmain's collections, it's really all about the glamorous lifestyle of the man himself. He achieves this by mixing the personal with the professional. Half-awake morning selfies sit side-by-side with glam shots of celebrity friends wearing his glittering garb. The requisite runway shots make an appearance around Fashion Week, and he certainly doesn't miss the opportunity to post photos of the Balmain ads he encounters in the wild.
The founder of French label A.P.C., Touitou made his name by making minimalism cool. His Instagram account is more difficult to describe. An assortment of brand-related images and random shots, it's sometimes unclear whether he meant to post a photo or his phone accidentally captured the image and miraculously managed to publish it to the platform independent of Touitou. Whatever the case, its eccentricity is refreshing, even if it lands somewhere between maddening and amazing.
The Franco-Swiss designer Willi got her start designing with friends in Tel Aviv, Israel, before opening boutiques in Paris and Brooklyn. Still relatively new on the scene, Willi's influence will undoubtedly change with time. That's not just because her clothes are of a great quality, but also because her highly personal account is a wonderful combination of all-access images and beauty shots. In one, you might find her having a laugh in the studio, while in another we're shown a stunning Paris sidewalk.
The current creative director of Louis Vuitton was known for leading a private life – that is, until he launched his own Instagram account. Another big-shot designer with plenty of famous friends, Ghesquiere's account doesn't shy away from showing them off. He does temper the starry-eyed atmosphere with more personal and culturally significant images of architecture, design and fashion. The account is eclectic enough that it's earned a large cult following within the fashion industry and beyond.
The Ukrainian Kin has somehow managed to take the Bohemian folk style of her homeland and make it cool within fashion circles. Some of the dresses she produces take up to three weeks to make, and in many cases you can view the result of this toil and effort on her Instagram account. Pictures of models wearing the colorful patterns and interesting weaves that define her line are interspersed with more intimate, behind-the-scenes snaps. It's certainly more fun than scrolling through a catalog.
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