Like Nutella? You will love this new chocolate spread
Soom chocolate sesame butter is healthy and delicious.
Attention Nutella lovers: There's a new chocolate spread on the market. It has the same mouthwatering appeal as Italy's popular hazelnut-chocolate spread – and it's good for you. It's called Soom.
"It's actually a healthy chocolate spread," Amy Zitelman, one of the co-creators of Soom, told From The Grapevine. "It's a really different flavor for tahini and a fun ingredient that you can use in so many different ways. What's really unique about our tahini is that it has a sweet, nutty flavor profile. What you're tasting there is zero margarine, zero butter in the crumble, and that's really what we're introducing tahini as, a substitute for oils and butters."
The numbers don't lie. It has just 7 grams of sugar in 2 tablespoons, 6 grams of protein, 4 grams of fiber, and 25 percent of your daily iron needs. Soom has three ingredients: tahini, a sesame spread, being the main one. Sesame is a superfood and an excellent source of protein, calcium, iron and B-vitamins.
The makers of Soom, three sisters from Philadelphia, launched their line in 2011 with the original tahini flavor, but it is their recent addition, the chocolate spread, that is set to make a name for itself. Like Nutella, it is ideal for spreading on cookies, toast and any other doughy substance in need of an additional punch.
So how exactly did three sisters in Philadelphia end up selling this yummy spread? It begins with Jackie, the eldest sister, who moved to Israel after college, where she met her husband, Omri. Omri introduced her and Shelby, the middle sister who had since moved to Israel, to tahini, which is popular in the country, and a plan was hatched.
Shelby called Amy, who was still in college in the States, and, as Amy remembers, "she was like, 'this stuff is really, really good and people are eating it, and they love it.' And this was in 2011. We started doing the market research and we realized that tahini wasn't really a thing yet in the [U.S.]. People kind of knew what it was – but it was mostly being used for hummus or salad dressing."
That's beginning to change, thanks in no small part to Soom and its efforts to tout the versatility of tahini. And though in its infancy as a company, Soom is now a global affair. The sesame seeds are sourced in Ethiopia and ground up in a modern plant in Israel. The result has attracted attention from the likes of The New York Times and The Wall Street Journal – and increasingly, many a sweet-toothed American.
Soom's website includes recipes for all sorts of delicious tahini-based goodies, like Tahini Carrot Cake. Yum! (Photo: Soom)
MORE FROM THE GRAPEVINE: