The 'King of Cauliflower' is coming to the Big Apple
Noted celebrity chef Eyal Shani is bringing his wildly popular Miznon restaurant stateside.
It's a shrine to pita bread, cauliflower and the unpretentious joy of Mediterranean street food. And it's coming to the U.S. in a New York minute.
Miznon, the beloved fast-casual chain with 12 locations around the world run by charismatic Israeli chef Eyal Shani, is opening a shop in the famous Chelsea Market later this month. His recipe for whole-roasted cauliflower, simple and basic as it sounds, is attracting throngs of fans who enjoy his generously brined, gently oiled and perfectly roasted presentation.
According to From The Grapevine's Zach Pontz, who visited Shani's Tel Aviv location last year, the cauliflower "evoked a tender meatiness that's as satisfying as a juicy steak."
A cauliflower that eats like a prime cut of meat? For Shani, who opened Miznon in Tel Aviv in 2011 after 22 years at the helm of high-end seafood restaurant Ocean, it's a way to bring his beloved dishes to the masses – the casual-minded, budget-conscious masses, specifically.
“Young people did not come to my other restaurants because they couldn’t afford it,” he told The New York Times. “I decided to give them street food, pita, with a difference, not with the usual shawarma and falafel but with fillings like shrimp in cream sauce and seared rib-eye."
You might call it fast casual with sophistication. And it's perfect for Chelsea Market, the bustling Manhattan food hall that also houses Michael Solomonov's hummuseria, Dizengoff, and tahini shop Seed + Mill.
A massive Miznon location also just opened up in Melbourne, Australia, to great fanfare. Other locations in addition to Tel Aviv include Paris and Vienna. And Shani has his eye on a second location in New York as well.
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