Israel's favorite peanut snack has arrived at Trader Joe's
The ood market is now offering its own version of the popular puffs.
Just when you thought you couldn't possibly love Trader Joe's any more than you already do ... THEY HAVE BAMBA, you guys.
Seriously. They went and got their own version of Bamba. Not a cheap imitation, but actual Bamba. The peanut snacks, sold by Israel-based food manufacturer Osem, are now sold under the Trader Joe's label. And they look like this:
These nutty puffs are experiencing a craze of sorts around the world, and until now they haven't been very easy to find in the U.S. But thanks to the California-based food market, millions more Americans can finally get their hands on these fun finger foods.
And let's just say folks are really, really stoked.
Wait. Stop. Trader Joe’s sells Bamba?! pic.twitter.com/i4GHw3KMlC— Ben Kessler (@kessler) November 16, 2017
They sell Bamba at Trader Joe's this is not a drill.— Rei Robinsnow (@racrobi8) November 17, 2017
Find someone who looks at you the way my son looks at Bamba Peanut Snacks from Trader Joe's— JRDN SLVRBRG (@trailermxguy) November 8, 2017
Just learned that Trader Joe's now has Bamba and now I must go and buy all of it. Sorry, Vermont, I'm taking it all.— Chloé (@ChloDubs) November 4, 2017
Let's all rejoice in the ease with which we can now buy these satisfying and simple snacks. But that's not the only reason to celebrate. You see, in making Bamba more available and spreading its popularity even farther, there may be another benefit: reducing peanut allergies in young children.
As we reported previously, Israel has a very low rate of childhood peanut allergies. Many people in the medical and dietary community attribute that to the prevalence of Bamba in Israel, where children eat this stuff like it's going out of style. Indeed, Bamba makes up 25% of the country's snack food market.
"The advantage of this snack is that you can even put it into the mouths of babies who don’t have teeth, because it really melts," said Dr. Yael Levy, deputy director of the Kipper Institute of Immunology at Schneider Children's Medical Center of Israel.
New research from Canada suggests that children whose mothers eat peanuts or peanut-based foods while breastfeeding are less likely to develop the allergy themselves. Hear that, Trader Joe's? Maybe it's time to expand northwards.
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