Craft your own beer in seconds, just by adding sparkling water
New at-home Beer Bar allows you to make brew with the press of a button.
SodaStream, widely known as the Keurig of carbonated beverages, has entered the craft beer market.
The company, based in Israel, has announced a new line of products, called the Beer Bar, that allows consumers to make beer at home simply by mixing sparkling water with a one-of-a-kind beer concentrate, called Blondie. The taste, SodaStream says, is authentic, smooth and full of aromatic hops.
"We are excited to launch a brand dedicated to serving the global growing trend of home crafted beer," said SodaStream CEO Daniel Birnbaum, an alumnus of Hebrew University in Jerusalem and Harvard Business School in Boston. "Our core carbonation technology and distribution infrastructure provide a great platform for us to extend our business into this emerging category, and we choose to do so with a dedicated beer brand."
It's only available in Germany and Switzerland right now, but SodaStream says that will change soon, as it plans to introduce the Beer Bar to "other markets" in late 2016 and into 2017. We're guessing that will include the U.S., since SodaStream's current products are already available here.
So should you try the Beer Bar when it becomes available stateside? We think so! Why? Well, for starters, this may be the quickest way to make beer at home; the process takes mere seconds, according to SodaStream. And, the product is being piloted in two of the world's beer capitals – Germany and Switzerland – where sales are already climbing. That can only mean that once it's launched elsewhere, it should certainly be ready for happy hour.
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