genie oven and soup genie oven and soup There's very little effort involved here. (Photo: Genie Enterprises)

​This tiny instant cooker is like a Keurig for meals

Fast food has never been quite this fast.

There's something so rewarding, so comforting, about a home-cooked meal. Whether you're cooking for one or your whole brood, dinner just makes those long days worth slogging through.

But ... there's one little detail that tends to complicate this otherwise pleasant event: time. Some of us just don't have it, or at least enough of it.

Enter the Genie Oven. It's basically a small box that reads bar codes from single-serve pods that tells it how to cook each meal. And while you watch, in just a minute or two, it goes through each step effortlessly, from heating, cooling and agitating to microwaving and steaming.

The product was created in 2014 by a team of entrepreneurs, scientists, engineers and designers from Israel, in a lab outside Tel Aviv. The team includes CEO Ayelet Carasso-Sternberg, CTO Doron Marco and Dan Ariely, a behavioral economist at Duke University.

The company has expansion plans to offer eight meals for sale in the U.S. In addition to home use, the Genie is also suited for offices, coffee chains, hotels, hospitals and countless other places that have a need for convenient food at the touch of a button. Meals include pasta Bolognese, chicken broccoli Alfredo, oatmeal with apples and cinnamon, and molten chocolate lava cake.

"Convenience, speed, and healthy eating are demanded by today’s lifestyles and we developed the Genie food system to solve these demands by providing real, natural, delicious food quickly and easily,” Carasso-Sternberg said.

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