We know what the USA's newest fast-casual food craze will be
A master of Israeli cuisine is expanding her falafel franchise, and she has some big-name backers behind her.
There was a time when falafel was but an afterthought for the palettes of hungry New Yorkers. When it was just another hole in the wall in Soho, a corner shop in Hell's Kitchen.
But that was then, and this is ... the ever-changing, always-surprising world of food. The next fast-casual craze about to sweep the culinary landscape? Yes, falafel, it's your time to shine.
The top billing comes courtesy of Einat Admony, a master of Israeli cuisine who's been a smashing hit in the Big Apple. It's just been revealed that the Israeli-born chef and bestselling cookbook author has teamed up with former Chipotle executives to turn her flagship eatery, Taïm, into a full-fledged franchise.
The team has already announced that five new Taïm locations will open in New York in the next year or two, with another one slated for a Washington, D.C. opening in the future. From there, the only way is up.
A falafel sandwich from Taïm Mobile. (Photo: Dan Dickinson / Flickr)
These would be in addition to Admony's five existing shops: Balaboosta, Bar Bolonat, two Taïm locations and one Taïm food truck that can be found in several places around New York. They're not all falafel-centered, but that simple dish of crispy fried chickpea balls stuffed into a pita is undoubtedly what's turned the chef into an undisputed master of Israeli cuisine. New York Magazine even called her "Manhattan's Falafel Queen," and people are clamoring for a taste. (Her hummus is dynamite, too.)
The Taïm restaurant in the Nolita neighborhood of New York. (Photo: Courtesy of Taïm)
Which is all to say, Admony's reputation certainly precedes her. There's no doubt that with her new partnership, we'll soon be seeing her falafel flourish around the country, and perhaps, one day, the world.
Taïm's signature falafel in made in three varieties: with red peppers, with Tunisian spices, and the traditional "green" variety. (Photo: Courtesy of Taïm)
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Related Topics: Chefs & Restaurants