Which country is about to get 50 new Burger Kings?
The burger chain heads overseas to energize its business.
Fast food burger chains have seen better times, with many losing market share in recent years to healthier food options. But it's not all doom and gloom. One of the major international chains, Burger King, is getting a bit of life injected into it with news that 50 locations are expected to open in Israel in the next five years.
A group of investors, including French businessman Pierre Besnainou, has obtained the Israeli franchise for the brand, which once operated in the country but was purchased and absorbed into the Israeli burger chain Burgeranch.
Classics such as the Whopper, chicken sandwich and french fries will be available at the Israel locations. (Photo: boxer_bob/Flickr)
Israel is better known for its healthy diet and high per capita population of vegans, but its residents do have a weak spot for a good burger. In addition to some 80 Burgeranch locations, there are 180 McDonald's in the country. And amid the big chains, a slew of bistros and gourmet shops have opened in recent years to cater to a higher-end craving for food.
Other American fast food chains that also have a major presence in the country include KFC and Pizza Hut. There, versions of these chains offer a locally inspired menu. McDonald's, for instance, offers kebabs and Israeli salad with olive oil and lemons, alongside classics like the Big Mac and McChicken. No word yet on what locally inspired items Burger King might offer, but one thing is for sure: The restaurant chain will have classics like the Whopper, chicken sandwich and french fries, and they believe a lot of Israelis will want to eat them.
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