Hong kong waffles Hong kong waffles The bubble waffle originated in Hong Kong, where it's served plain or as a wrap for fillings. (Photo: Oleksandra Naumenko/Shutterstock)

The bubble waffle: Looks like bubble wrap, tastes like a dream

Is it breakfast? Is it dessert? Is it a snack? No one knows, but everyone's eating it.

It's either the hottest new trend in desserts, or a crafty marketing ploy to sell single-use countertop appliances... but we're here for it, regardless.

It's called the bubble waffle. As it turns out, it's not a new thing: it's huge in Hong Kong, where it's also known as an egg waffle, egg puff, puffle, gai daan jai or egglet. It's been a popular "street snack" there for decades. The waffles are made from a sweet, egg-rich batter that is cooked on a hot griddle similar to a waffle maker, but with small, round cells instead of square.

For years, they've been eaten just like that: plain. Or, it's occasionally served with fruit and flavors such as strawberry, coconut or chocolate. But somewhere along the way, someone thought: Hey, that would actually make a really good ice cream cone!

Now, these waffles have "popped up" in shops around the world, from Japan and the U.K. to Israel and the U.S. At Yummy Yummy, a shop in Eilat, Israel, you can have your bubble waffle with a refreshing bubble tea on the side.

So for those just getting wind of this waffle phenomenon, the possibilities are yours to discover. Feel free to choose it as a vessel for your favorite Insta-worthy scoop. Or, enjoy it the old-fashioned way: layered on your plate as a delicious breakfast or snack.

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🍳 May Chow delivers again, I didn't think we would like this more than Second Draft, but we do. The dishes were all good and you can taste the depth of texture and flavors. favorites were the sourdough egglets, clams 👧🏻 and the seared skirt steak noodles 👦🏻. May Chow d 野真心好食。估唔到仲鍾意呢度嘅野多過second draft。無論味道同口感都冇得輸。最鍾意係手工天然酵母雞蛋仔配烏魚子醬,時令大蜆,白胡椒莞荽湯👧🏻 同埋澳洲和牛胸腹肉炒粉,配紫菜牛油汁,鹹檸檬。 🐮 SOURDOUGH EGG WAFFLES, bottarga whip, onion, chives (87.74) COLD STEAMED EGG CUSTARD, ginger scallion juice, okra, herbs (80.18) Black Truffle Cuttlefish stuffed Chicken Wings (81.34) ASPARAGUS SALAD, green daikon, chiu chow fermented bean sauce, smoked oil (77.23) STEAMED MARKET CLAMS, white pepper broth, chinese celery, cilantro (85.92) SEARED SKIRT STEAK NOODLES, Australian wagyu skirt steak, thick-cut rice noodles, seaweed butter, preserved lemon (84.92) MOCHI APPLE PIE, cilantro cream, apple ash (82.68) CHRYSANTHEMUM MARGARITA (80.11) HONG KONG LEMON TEA (78.13) 🍹 #hk #hkg #hongkong #hkfoodie #hkeats #noodles #goodvibes #fusion #happyparadise #掃街 #hkig #foodie #hkfood #localeats #fooddate #foodporn #hkfoodpic #dinnerdate #hongkongfood #maychow #local #egglettes #happyparadisehk #central #中環 #foodphotography #fujifilm #littlebao

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You can make it sweet or savory, depending on the time of day and Sweet Toothiness Quotient. (It's a measurement. I just made it up. Tell the others.)

With the proper ingredients and tools, you can "fill" your waffle with just about anything: peanut butter and banana for a sweet sandwich; surprise a loved one with a Funfetti birthday cake waffle; or turn it into dinner, with falafel filling or cheddar and chives.

You could even use the bubble-waffle treatment on a creation we've reported on before: the falafel waffle (aka the fawaffle).

Simply replace the standard waffle iron with the bubble version, and do all the things falafel waffles were made for: eat it like a savory version of the original, add it to a salad or enjoy as part of a sandwich, wrapped in pita. As Food Network points out in their waffled falafel recipe, it's a much healthier alternative to the deep-fried original.

And in case you just wondered, "There's an actual bubble waffle maker out there that I can buy?" Wonder no more: A bubble waffle maker or iron is available at popular kitchen and houseware stores, and, of course, on Amazon. Buy one and have fun bubbling up your meals!

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The bubble waffle: Looks like bubble wrap, tastes like a dream
As if waffles weren't amazing enough, now there's the bubble waffle. The former street snack is ready for prime time, and here's how everyone's eating it.