streaming video streaming video Yahoo moves to improve its live and on-demand streaming technology with the acquisition of RayV. (Photo: Twin Design / Shutterstock)

Yahoo bolsters its streaming tech with startup acquisition

Web giant's purchase of Israel-based RayV is part of a push toward more video content offerings.

As consumers watch more programming via mobile phones, tablets and laptops, Yahoo, one of the world's leading online media companies, recognized the future is in high-definition streaming to our devices, acquiring RayV, an Israeli startup that specializes in the stable delivery of high-definition video to large audiences online.

"The (RayV) team lives and breathes video, and have become industry pioneers," Yahoo said in a Tumblr post. "This deal demonstrates our dedication to accelerating our video strategy and boosting our underlying technology infrastructure in the space."

While RayV has mostly shuttered its official site, this video uploaded last year explains how the company "brings the TV-everywhere experience to you and your customers":

"Yahoo! seems to be making a big move to put its brand back at the forefront of the online news and entertainment business," Dr. Nicholas Bowman, Assistant Professor of Communication Studies at West Virginia University, told From The Grapevine. "Yahoo! was an innovator of online web coverage, building a pretty strong brand with their news coverage, growing from a simple news aggregation service to become a news brand in their own right – even sending their own Yahoo! reporters to cover the White House in 2012. I would suspect that their move into live-streaming is a bold move to set the stage for more elaborate online streaming offers – something that is really still in its infancy."

In a statement, the RayV team said its members were excited to join the web giant and grow their platform globally. 

"We believe Yahoo will be a perfect fit for our people and capabilities, as Video and Mobile offerings are a central part of Yahoo’s vision," the RayV team said on the company's website. "Yahoo’s global scale and broad content base, combined with its amazing leadership and appetite for success, creates an ideal environment for our team to thrive and be pushed to the next level."

Before officially announcing the RayV acquisition, Yahoo proved it was serious about competing with the likes of Amazon and Netflix with orders of two original series, a partnership with LiveNation (to live stream one concert every day for the next several years), and a very surprising revival of NBC's cancelled "Community" comedy series. The addition of RayV's video expertise and proprietary technology further strengthens the company's plans to become an attractive source of live and on-demand content. 

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