Woman using smartphone app in a street Woman using smartphone app in a street Want to book a salon appointment on your phone? A new app-creation platform helps small businesses grow their mobile presence. (Photo: Ivan Kruk / Shutterstock)

Software partnership helps small businesses go mobile

Do-it-yourself app platform lets merchants create a professional, customized experience in minutes.

App-creation platform Como helps local businesses – like spas, bars, boutiques and salons – grow their mobile presence. Now, the Israel-based company is extending its offerings through a partnership with Booker, a software developer of marketing and back-office operations programs.

Using the new Booker Customer App, small businesses can easily and quickly create their own dedicated mobile app, rather than relying on existing services that list merchants alongside competing businesses. 

Como easy do-it-yourself app-creation platformComo's do-it-yourself app-creation platform allows a business to create a custom app in three easy steps.

“Como has quickly become the breakout leader in building and distributing powerful apps. Their technology dramatically simplifies the creation process, which means together we can create real-time professional booking apps in a matter of seconds,” said Booker's vice president of business development, Matthew Mahoney.

The app lets customers quickly view a business's opening hours, map its location and get directions, make appointments and stay up-to-date with real-time availability and specials.

For business owners, it takes only a few minutes to create and customize the app on Como's website. Just name it and select what type of app it is – the Como platform will populate the app with all essential information from your business's Facebook page or website. Once the app is created, you can add custom pages like coupons, catalogs or loyalty cards, and quickly customize the app with colors, themes or uploaded images.

“Our partnership with Booker creates a flawless in-app experience; whether a customer wants to schedule a nail-clipping appointment for Fido, or a mani-pedi for themselves, they can do so while on the go,” said Li-at Karpel Gurwicz, vice president of marketing at Como. “Scheduling appointments, visits and reservations generates loyalty and increased revenues – and our collaboration with Booker is an ideal solution for local service businesses seeking those benefits,” she said.

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