Coca-Cola's new selfie bottle Coca-Cola's new selfie bottle Take a sip, snap a photo with Coca-Cola's new selfie bottle. (Photo: Coca-Cola)

But first, let me take a selfie – with my Coke bottle

Coca-Cola has built a new bottle with a working camera that snaps a selfie while you sip.

The folks at Coca-Cola have really outdone themselves with this one. The beverage company recently unveiled a new camera-enabled bottle that lets you take a selfie while simultaneously guzzling your drink.

Nowadays, of course, there's no point in taking a photo if you can't immediately share it with your entire family, circle of friends, coworkers, college sorority, the paparazzi, the Illuminati, the White House and Buckingham Palace. So the marketing geniuses at Gefen Team, the Israel-based ad agency behind the locally huge Coca-Cola Summer Love campaign, made sure that the resulting pics could be posted on Facebook, Instagram and Snapchat. And it all happens with little effort on your part; the bottle has a built-in sensor that snaps a picture when it detects a 70-degree tilt. All you have to do is take a sip.

"Users tag themselves and their friends in photos on Coca-Cola’s social media assets,” the Gefen Team said in a statement. “It really does the trick and makes the partygoers more present and active during the event, knowing they can share their special moments just by drinking.”

This gimmicky-yet-endearing invention, which Gefen is calling "the world's first selfie bottle," is currently only available in Israel. But we're guessing, with this much fanfare, it won't stay only in one place for long.

Dov-e teamed with Gett and Coca Cola to bring TV viewers at-home deliveries.Dov-e teamed with Gett and Coca Cola to bring TV viewers at-home deliveries. (Photo: Dov-e)

Of course, this isn't the first time the Atlanta-based soft drink giant has experimented with Millennial-targeted marketing. Last March, the company partnered with Israeli tech startup Dov-e and ride-hailing service Gett to bring Israeli TV viewers on-demand Coke delivery to their homes.

Different names on Coke bottles.

Different names on Coke bottles. (Photo: Courtesy of Coca-Cola)

And who can forget the wildly popular "Share a Coke" campaign back in 2014, when the company turned to the engineering marvels at Indigo, an Israel-based division of Hewlett-Packard, to create custom digital presses that would efficiently emblazon millions of names on Coke bottles around the world. Who didn't get a little wide-eyed upon finding their unique name on their favorite soft drink in the grocery store? It's like they really get us.


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Related Topics: Drinks, Social Media

But first, let me take a selfie – with my Coke bottle
Coca-Cola's Israel-based marketing team has built a new bottle with a real, working camera on it so you can take selfies while you’re sipping.