TV technology will boost your Olympic viewing experience
LiveU makes it possible to broadcast more events in real time.
It won't be long now until the world's media descends upon Rio de Janeiro, Brazil, for the 2016 Summer Olympics. But despite all that manpower, it will still be technically impossible to transmit all of the events via satellite and internet. It's highly expensive, and some connections are too slow or don't have broadband capability. But one company, working in the shadows, will play just as important a role as the world's biggest news networks do.
LiveU offers a remote uplink solution for broadcast-quality video without requiring a satellite or wired Internet connection. Headquartered outside of Tel Aviv, Israel, with an office in Hackensack, New Jersey, the company's lightweight, easy-to-use equipment enables live video transmission from any location around the world, and can be transported via backpacks and even smartphones.
“We’re already seeing tremendous build up to this year’s Rio Olympics with multiple orders coming in from our customers worldwide. Continuing our success supporting large global sporting events, we’re looking forward to playing a central role in bringing live action to viewers around the world," said LiveU CEO Samuel Wasserman, a graduate of Bar-Ilan University in Israel.
The company has been around since 2006 and boasts an impressive, and varied, list of clients, including MLB, the NBA, the NFL, The Huffington Post and even some Broadway shows. It was in 2014, however, that the company, partnering with international networks covering the FIFA World Cup, really established itself.
LiveU has supported hundreds of customers in their coverage of many of the world’s most popular sporting events, including five Olympic Games, six NFL Super Bowl games, and two FIFA World Cup tournaments. (Photo: LiveU)
William Albarracin, the director of technology for WIN Sports, a Colombian sports channel, said in 2014 that “LiveU exceeded our expectations. It gave us the mobility to go live from anywhere at any time."
The technology's proven success has made demand high this time around. LiveU said it anticipates that some 300 IP-Bonding units – the term used for their proprietary equipment – will be used by more than 80 international broadcasters during this summer's Olympics, both unprecedented numbers.
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