Viber plans to leverage Nextpeer to increase engagement in Viber Games and help users to discover new content on the platform. Viber plans to leverage Nextpeer to increase engagement in Viber Games and help users to discover new content on the platform. Viber plans to leverage Nextpeer to increase engagement in Viber Games and help users to discover new content on the platform. (Photo: Nextpeer)

Nextpeer's new home is Viber

Viber plans to use the social gaming startup to bolster its gaming services.

Viber is making moves to position itself as a gaming destination. The messaging app, which boasts more than 600 million users, has acquired Nextpeer.

Nextpeer, an Israel-based startup launched in 2011, made its name when earlier this year it launched its pioneering software development kit (SDK). The software enables game developers to add multiplayer features and a social layer to any game. This addresses the sticky problem game developers often deal with, which is getting their games noticed by gamers. Through several features including multiplayer gameplay, friend invitations, and friend notifications, Viber believes Nextpeer will help to mitigate the problem, thus making the app more attractive to developers.

At the time of the feature's release, Nextpeer CEO Shai Magzimof noted that it filled a vacuum left by other companies that had tried and failed to provide the same function in the gaming world.

“We’re basically creating the ‘Xbox Live’ for mobile or what GameCenter and Google Play were supposed to be for gamers and game developers,” he said.

Nextpeer’s solution is groundbreaking in that it's incredibly convenient for mobile gamers to use on a smartphone or tablet.

This marks Viber's first acquisition since launching its gaming service at the end of 2014. The app, founded by a team of Israelis in 2010 and sold to Japanese firm Rakuten last year, is near the top of the increasingly competitive messaging app market, led by Whatsapp. Viber plans to leverage Nextpeer to increase engagement in Viber Games and help users discover new content on the platform.


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