Representatives from the Golden State Warriors were among those who met with sports tech companies recently. Representatives from the Golden State Warriors were among those who met with sports tech companies recently. Representatives from the Golden State Warriors were among those who met with sports tech companies recently. (Photo: Photo by Ezra Shaw/Getty Images))

The latest technology changing the sports landscape

These innovations are enhancing how we watch, coach and play our favorite games.

Technology has become an integral part of pro and college sports in the last decade. From the way games are broadcast, to how tickets are sold, to the way teams monitor athletes, no facet of the sports landscape has been untouched by tech.

Today the stakes have never been higher for teams and leagues to stay competitive in this capacity, whether it's to help athletes reach maximum potential or connect with fanbases in new, more innovative ways.

In an effort to retain an edge, pro and college sports teams have scoured the globe to find the next best innovation. One of the countries teams have keyed in on is tech powerhouse Israel.

Already Israeli companies have had their hand in instant replay upgrades across several leagues – thanks to FreeD replay technology, recently acquired by Intel – and in Major League Baseball and National Basketball Association broadcasts. An Israeli web development platform, Wix, teamed up with the Yankees for fan outreach this summer, and Israeli tech can even be found on pro tennis courts.

The interest in Israeli technology was no more apparent than when a delegation composed of representatives from 13 Israeli companies recently went to New York and San Francisco in order to meet officials from the four major American sports leagues: Major League Baseball (MLB), the National Hockey League (NHL), the National Basketball Association (NBA) and the National Football League (NFL). Among them were representatives from teams such as the NBA's Golden State Warriors, The NFL's Oakland Raiders and San Francisco 49ers, and MLB's Los Angeles Dodgers.

The officials were exposed to advanced technologies including sensors for monitoring professional trainees and athletes, video systems for analyzing sports events in real time, and tools for tightening the connection between sports teams and their fans.

Among the Israeli companies on hand were Motionize, which has developed sensors to provide a real-time virtual coach for athletes, both amateur and professional, in kayaking, golfing, shooting and bowling, so far. FanPassTick, which asks holders of season tickets if they plan to use them for each event, then sells off unneeded tickets at 50% of the ticket price, ensuring stadiums stay full, and WSC Sports Technologies, which allows for automatic production and personalization of sports video highlights in real time.

The interest in Israeli tech isn't just limited to the United States. Sports officials from England met in London with an Israeli delegation in 2015, and similar meetings are to be held in Spain and Germany later this year.

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