Hyundai hackathon looks to advance app innovation
The car manufacturer wants technology that personalizes and improves the driving experience.
Hyundai wants to join the top rank of innovators in its industry, and it's finding creative ways to do it.
The South Korean car manufacturer is holding its first app hackathon in Israel. The goal is to uncover apps that improve the driving experience.
Hyundai Israel director Davidi Piamenta told a small gathering of journalists over the weekend that the hackathon is “a good start for us. Companies like Apple, Google, Microsoft and others are working on connected car technology and seeking to move forward. With this project, we hope to build innovative technology that will set the tone for this industry."
Hyundai has made similar moves to position itself. It has begun to integrate apps into the entertainment systems of its higher-end models, with iHeartRadio, Waze and other communication systems among the additions.
And it created The Genesis Intelligent Assistant, now in its third generation, which allows users to do everything from locate your vehicle to set up service appointments, all through a smartphone or smartwatch. Hyundai is also the first car manufacturer to offer Android Auto, Google's new in-car app suite.
The hackathon is open to anyone, and Hyundai only retains the rights to the winning apps for two years; after that, developers are free to do with their creations what they wish.
The deadline is June 30, at which point the top 20 ideas will be chosen. The winners will be announced Oct. 29, with the winner receiving a prize of roughly $26,000.
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