With so many options to choose from, shopping for the right gift online has become a guessing game for many. With so many options to choose from, shopping for the right gift online has become a guessing game for many. With so many options to choose from, shopping for the right gift online has become a guessing game for many. (Photo: LDprod/Shutterstock)

Still looking for a Mother's Day gift? Don't panic!

Loop Commerce allows users to personalize online gift-giving while removing its pitfalls.

It's a time-honored tradition for many of us, scrambling to figure out what to buy Mom as Mother's Day fast approaches. You've bought her flowers the past three years, so that's off the table. Your sibling bought her that wineglass set you'd been eyeing, so scrap that idea, too. Dad plans on whisking her off to the Caribbean for a little R&R, which means you're looking at a very uphill battle to register on the coolness scale.

Your final thought is to hop online and buy her that designer dress she's been pining for – but you're not certain what size she wears or what color she likes best. Enter Loop Commerce, an Israeli startup with a simple idea – personalizing gifts bought online while eliminating potential pitfalls like picking the incorrect size or color.

It works like this: Buy a gift through a website (for example, that dress for your mom). She gets an email notification that she has received a gift from you. Mom can then personalize the order herself and, after entering her mailing address, have it shipped straight to her door. She won’t know how much the item cost, but she will be touched that you remembered her desire for the dress.

The inspiration for Loop Commerce comes from co-founder Roy Erez's own experience shopping online. Frustrated by his inability to predict the proper fit for a friend's baby, he partnered with fellow Israeli Alex Sirota to build Loop Commerce. The company, now located in California, launched late last year and has already partnered with top brands like Lancôme and Diane von Furstenberg.

"We're already seeing phenomenal growth in usage and education," Erez told CNET. "And when it comes to the holidays, we're seeing growth."

With PayPal and other major companies recently throwing their support behind the venture, that growth promises to continue.

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