Could this new belt help you sleep better?
The device incorporates ancient breathing techniques with cloud-based computing.
Every night after we finish reading a good book, we shut off the lights, curl up with the covers ... and then just stare at the ceiling. Millions of Americans suffer from some form of insomnia.
Two basic approaches have taken hold to combat the problem. One is pharmacological, with popular pills like Ambien and Lunesta becoming de rigueur. Another approach is behavior modification, in which you can employ a combination of different techniques to help beat insomnia – not reading in bed, adjusting the AC to a lower temperature, turning the clock away from your view, going to bed later when you're more tired, among other things.
Now, there is a third way. A startup based in Israel called 2breathe has developed a system that both helps users fall asleep and tracks their sleeping patterns, all without the use of medicine. 2breathe’s smart device combines time-tested breathing techniques with a modern twist. Watch how it works in the video below:
All for under $200, 2breathe users will get a high-tech belt that monitors your breathing. In conjunction with a smartphone app that uses a low-energy Bluetooth connection, the system offers guiding tones to help modulate your breathing. The tones prolong your exhalation and slow down your breathing. And as soon as you wake up in the morning, a session report will be ready for you. It shows how long it took for you to fall asleep, as well as how long your slept.
The product launched earlier this year in Japan and is now available worldwide through the 2breathe website. And it all comes with a money-back guarantee just in case you're not satisfied.
The company was co-founded by biophysicist Dr. Benjamin Gavish and his son, healthcare entrepreneur Erez Gavish. Both are graduates of Tel Aviv University in Israel.
"We believe that tracking sleep is nice, but inducing sleep is better," said Erez Gavish, who serves as the company's CEO. "164 million Americans struggle with sleep at least once a week, which is not surprising considering the extent of modern-day work schedules and life stresses. We're excited to be able to offer a real breakthrough to help those who cannot 'shut off' their minds and fall asleep."
Their device enters the market at a propitious time. The sleep industry has ballooned in recent years and is fast becoming the focus of serious research. A study from Tel Aviv University's School of Psychological Sciences showed that people whose eight hours of sleep time was interrupted on several occasions functioned on cognitive tests about as poorly as people who had only had four hours of rest in a night. Consumers are purchasing popular FitBit bracelets which monitor how long people sleep while others are buying devices that drown out the sound of snoring.
Arianna Huffington, the author of several books, has a new bestseller this summer with her latest tome “The Sleep Revolution: Transforming Your Life One Night At A Time."
"Scientists are resoundingly confirming what our ancestors knew instinctively: that our sleep is not empty time," Huffington writes in the book. "Sleep is a time of intense neurological activity – a rich time of renewal, memory consolidation, brain and neurochemical cleansing, and cognitive maintenance. Properly appraised, our sleeping time is as valuable a commodity as the time we are awake. In fact, getting the right amount of sleep enhances the quality of every minute we spend with our eyes open."
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