The MDacne app can help users finally achieve clear skin. The MDacne app can help users finally achieve clear skin. The MDacne app can help users finally achieve clear skin. (Photo: Maria Morri / Flickr)

A new way to cure acne, and it all starts with your selfie

A new app creates personalized treatment plans and allows you to check your progress.

If you're one of the more than 500 million people around the world living with acne, you know how difficult it is to find the right treatment. In fact, you've probably spent quite a bit of money, ordered a few too many products from questionable 800 numbers, and cleansed your face so many times you thought it might disappear.

That's because treating acne is very, very personal. What works for one group of people may not work for another. And it can be very frustrating. That was the inspiration behind MDacne, a new app developed in Israel that combines mobile technology with the most up-to-date dermatology treatments to help people cure their acne once and for all.

mdacne interfaceMDacne offers a step-by-step, customized process for treating acne. (Photo: MDacne)

Co-founder Dr. Yoram Harth, a dermatologist, teamed up with his son, tech entrepreneur Oded Harth, to develop the app in Herzliya, Israel, a bustling tech hub that's known for producing some of the world's most innovative startups. The two created what they call "a longterm personal assistant for acne," where users can submit a selfie, fill out a questionnaire and get their photo analyzed. Then, the app uses algorithm to find the best course of treatment, whether that's over-the-counter medication, daily nutrition and skincare tips or a combination of both. Users can also use a "selfie tracker" to see the progression of their skin during treatment.

The app currently has about 10,000 users. In the future, the Harths anticipate that MDacne will be "the first step for everyone with acne,” said Oded.

Added Yoram, "As a dermatologist, I don’t think people get the treatment they need. In a perfect world people would have a lot of human touch and in-person contact, but in the real world, 80 percent of people with acne don’t get to a dermatologist because it’s expensive, and for dermatologist visits, the average [visit lasts] less than seven minutes.”

With MDacne, users get a clear picture of their condition before investing in expensive treatments and regimens, and many find they don't actually have to live with a condition that can lead to issues with self-esteem and motivation.

The app is free to download, but certain programs do require a subscription fee. Check out MDacne in the App Store for more details.


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