The new anti-wrinkle lotion will be called Prophecy. The new anti-wrinkle lotion will be called Prophecy. The new anti-wrinkle lotion will be called Prophecy. (Photo: Evgeny Atamanenko / Shutterstock)

New discovery that eliminates wrinkles being rushed to store shelves

Discovered in a lab in Israel, the lotion offers an injection-free alternative to Botox.

Hava Zingboim Hava Zingboim

The elusive fountain of youth has yet to be discovered, but scientists in an Israeli laboratory may have found the next best thing.

For decades, Botox has been the industry standard in anti-wrinkle technology. However, it comes at a price: it requires injections and can have some side effects. Now, a cosmetician named Hava Zingboim says she's invented a lotion that allows a similar anti-wrinkle hyaluronic acid to penetrate into the skin without any need for an injection.

She has teamed up with scientists at Israel's Bar-Ilan University to license the technology. Together, they are rushing the new discovery to market – by the end of the month in Israel and around the world this fall. The product will be called Prophecy.

The Shar Pei dog breed, with its characteristic wrinkles, may want to read this article.The Shar Pei dog breed, with its characteristic wrinkles, may want to read this article. (Photo: Vasiliy Khimenko/Shutterstock)

The new cream is the latest in a long line of anti-wrinkle products. For years, People have been using bizarre facial masks – made with everything from coffee to roses to, um, bee venom. And for millennia, the Dead Sea has been one of the world's most-coveted natural beauty sources, attracting visitors who come to float in its mineral-rich waters and reap its myriad health and beauty benefits. Legend even has it that Cleopatra reaped the beauty benefits of the Dead Sea and wanted to share her discovery so much so that she built the world's first spa along its shores. Bottled Dead Sea minerals can now be purchased worldwide.

As we wait for Prophecy to arrive on store shelves, enjoy this clip below from the 1992 movie "Death Becomes Her." The comedy starred Meryl Streep as a narcissistic actress who drinks a magic potion which promises eternal youth. (Spoiler alert: it comes with a catch.)

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