Dads' baby bottle invention lands on Time magazine's cover
With a clever dome-like design, the product was named one of the best inventions of 2018.
Your baby is crying. It's 3 a.m., and it's going to take at least 10 minutes to warm up the refrigerated breast milk. What's a parent to do?
Israeli entrepreneur Ayal Lanternari was a dad who had experienced this firsthand. And he knew there had to be another way. After waking up from one such hectic night, he got in touch with his lifelong friend and fellow dad, Asaf Kehat. The two had grown up together and known each other their whole lives. They knew that, between the two of them, they could figure out a solution. Their "aha" moment came in the form of a bottle that was more wide than tall. It was a simple design change that could heat up milk quicker and more evenly. Their company, Nanobébé, was born.
"Hands down, this bottle was a game changer for my little one," gushed one Amazon review. A mom writing for Business Insider called it "the smartest baby bottle ever made."
Consumers aren't the only ones taking notice. Time magazine just placed it on their cover and named it one of the best inventions of 2018.
"Its domelike shape resembles an actual breast, which can comfort bottle-resistant tykes," the magazine explained. "And it’s topple-proof, thanks to a thin silicone edge and low center of gravity."
"My first reaction was there was something so simple and genius about it. It was an obvious solution," Kehat told CNN. "I researched the baby bottle market and couldn't find anything like what Ayal had thought of." Both dads are graduates of Israel's Technion Institute where they studied biomedical engineering. They've now expanded their product line to also include a high-tech warming bowl, flexible pacifiers and other infant items.
"It is our mission to help parents realize the importance of how they handle breast milk before feeding it to their child," Lanternari said.
Nanobébé is just the latest in a string of baby inventions made by Israelis. The Nanit baby monitor tracks how your baby moves and keeps a running log of your child's sleep. It then produces a highlight reel for parents to watch each morning. It tracks how many times the baby wakes up, calculates the temperature and humidity in the room, counts how often a parent tended to the baby, how long it took the baby to fall asleep, and total hours of sleep. It also includes a night light and a white noise maker.
“What Tesla is doing for cars, we are doing for baby cameras,” CEO Assaf Glazer, also a graduate of Israel's Technion Institute who studied computer vision and machine learning, told Fortune. Glazer said he came up with this very futuristic idea the old-fashioned way – personal experience. As a father of two young boys, he wanted a way to monitor their sleep habits but found conventional video monitors virtually useless. Not surprisingly, Time Magazine also included the Nanit monitor on their list of 2018's best inventions.
Another new startup created by Israeli entrepreneur and Wharton School of Business graduate Shachar Golan and his wife, Dr. Dania Rumbak, promises on-demand after-hours pediatric care with the touch of a button. Called Baby Doctor, the startup aims to reduce long emergency room visits for minor ailments, while also keeping the child at home and away from other (potentially contagious) patients. It's being touted as "the Uber of pediatricians."
As for Nanobébé, Lanternari and Kehat are now expanding the company. While the company is still headquartered in Tel Aviv, they just opened a distribution center in Charleston, South Carolina, in October. Which couldn't come at a more propitious time. Their products are already sold online and in stores like Target and Bed, Bath and Beyond. But beginning in January, the company will get a boost: 1,215 Walmart stores will start carrying the Nanobébé bottle.
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Related Topics: Parenting