couple kissing on side of bed couple kissing on side of bed Problems with intimacy? This new patch might be the solution for you. (Photo: RealStock/Shutterstock)

Controlling premature ejaculation ... from your phone?

Yes, there's now a patch – connected to an app – to treat this common problem.

If you've ever watched a sports game, a crime show or anything on TV for longer than 5 minutes, you've surely seen them: the constant stream of ads selling all manner of treatments for erectile dysfunction. From Viagra to Cialis to male sexuality clinics to over-the-counter homeopathics, there is certainly no shortage of solutions to this common male problem.

But there's another male problem, just as common, that's not getting quite as much attention. It's called premature ejaculation, and it's a problem that about 79 million American men face. According to Tal Gollan, the Israeli CEO and founder of startup Virility Medical, that's a bigger need than the one Viagra is targeting, but it's a quite underserved one.

Sometimes, antidepressants are prescribed to treat the problem. But those can come with unfavorable side effects. Then there are topical creams, which have been known to produce side effects for women during intercourse. Despite these inadequacies in treatment, some men simply don't know that there are other solutions out there. Which is where Virility – based out of Nazareth, Israel – comes in.

The company is developing an intimate and disposable skin patch that carries an electronic stimulation to contract the muscles and delay the premature phase of ejaculation. The patch is smartphone-enabled, which means it can be controlled on-demand.

"All premature ejaculation features cyclical contractions of the muscle that causes sperm to be emitted," explained Gollan, a biomedical engineer from Israel's Ben-Gurion University. "This is therefore a bottleneck at which it is possible to intervene in the problem, regardless of the reason why it began. We are manipulating the muscle through electrical stimulation."

The product is currently in the clinical trial phase, Gollan said. In these trials, users are experiencing delay of ejaculation of about 3.5 times longer than with no intervention.

And as far as the actual sensation? Are users OK with being stimulated ... that way?

"It does not detract from spontaneity," Gollan said. "Most of our patients said that the feeling is tolerable – a tickling that is even pleasant."

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