An app that helps you get pregnant (no kidding!)
Fruitful Way offers a holistic, personalized experience to assist couples trying to conceive.
For some couples, getting pregnant isn't as easy as it looks, and if you're over 30, it's even tougher. People who want to have kids will try just about anything to help them get pregnant. Special vitamins? Check. Reducing stress? Check. Downloading a new app? Believe it or not – check.
The Fruitful Fertility Toolkit was developed by a team of Israeli doctors and nutrition experts committed to using a holistic approach to helping couples get pregnant. It includes personalized fertility supplement formulas for both male and female partners, blog tips for increasing fertility, and lifestyle recommendations, all tied together in a handy smartphone app.
“Everybody is giving you advice, but nobody is giving you a whole solution from A to Z,” Fruitful CEO and founder Udi Alroy told From the Grapevine.
The app analyzes an individual couple’s fertility based on personal and lifestyle factors, and determines the days of the month that a couple is most fertile.
Fruitful came about through the research team’s own
experience: “All of us had infertility issues when we tried to have kids at 30
years and older. The male is 50 percent of the problem, so we said let’s look at the
male,” says Alroy.
In the first year of the project, the team looked at both scientific and lifestyle choices that can influence fertility. Then it created a supplement to directly address those issues and the app to make them easily accessible. “We needed to find a nice way to offer the supplements, and that’s how we came to the app. The app is a kind of a reminder, but it has to be personalized,” Alroy says.
Through the development process they came up with a fertility algorithm. “We ask 15 questions, lifestyle and personal. The algorithm tells you what your fertility potential is for your age and what it should be,” he says.
Then they looked at the other 50 percent of the fertility issue – the female – and how the two work together. “We designed the app to share, in order to reduce stress. Stress is the No. 2 problem of getting pregnant,” Alroy says. The app is more than just a gentle reminder to take the supplement and make better lifestyle choices – it’s relationship management. And the algorithm provides you a personal dosage.
The supplement program is made up of three separate soft gel formulas, rich in vitamins and minerals, uniquely created for males and females to boost fertility and maintain immune health and increase sperm production in men.
“Fruitful is another example of how innovative thinkers are using mobile app technology to provide solutions that improve our quality of life. There are several steps that couples who wish to conceive can take to boost their fertility naturally before being drawn into the expensive and emotional roller coaster of assisted reproductive technologies,” says Dr. Elliot Berlin, a prenatal and family doctor based in Los Angeles.
The supplement program lasts for at least three months, because one thing it’s doing is helping males to create new sperm. “New sperm has a lot less DNA damage. The male is in a great position because we can be renewed every three months,” says Alroy.
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