Where to rent gorgeous dresses for wedding season
Make sure your dress game is on point this wedding season while saving money.
Wedding season is upon us, which means it's time to figure out what to wear to each affair. This is easy feat since we obviously don't want to appear dancing in the same dress twice on Instagram. And we don't have unlimited budgets to shop till we drop. Unlike those important pieces in our wardrobe that withstand the test of time, there's something so fleeting about cocktail dresses. Why buy a dress when you can rent one for less than half the price and still look amazing?
The sharing economy is booming. We rent homes through Airbnb, event spaces through Splacer, watch movies through Netflix, and get rides through Uber, ZipCar and bike-sharing programs. Borrowing dresses for important occasions is quite simply much more practical and cost-effective than buying new ones all the time. Some smart companies have tapped into this consumer mindset to provide a solution for women who want to be savvy without sacrificing fashion – and without worrying about being caught repeat-wearing on social media.
Fortunately we're armed with rental solutions for all of the fun weddings and events on your calendar this summer.
Rent the Runway
Rent the Runway offers more than 350 designer dresses and thousands of pieces to accessorize your look. Users simply select the delivery date and size, as well as the type of wedding, be it black tie, cocktail or daytime, and you'll have a blast perusing their online shop to find the perfect dress for your occasion. You can also go to one of their stores, where you can try on a selection of dresses and rent on the spot or for a future date.
Style for Rent
Israel-based Style for Rent's founder Renana Cohen wanted to offer women gorgeous, stylish dresses to rent from the world's top fashion designers for a fraction of the cost. Located on Dizengoff Street, a popular fashion district in downtown Tel Aviv, Style for Rent allows customers to try on their curated selection of cocktail dresses and evening wear and then rent the pieces for a period of time.
Gwynnie Bee is a plus-size clothing rental subscription service for women sizes 10-32. Users can rent from thousands of designer brands and the latest trends, and filter to find beautiful cocktail dresses that will fit like a glove. The company offers free shipping when you return the dress as well as dry cleaning. Here's the best part: If you fall in love with the dress, Gwynnie Bee allows you to buy it right from your at-home closet at a discount off retail price.
Lindsay E. Brown is the managing editor of Eco-Chick, the web’s first ethical fashion, beauty and travel site for women. She has written for Whole Living Magazine, Edible, and Cottages & Gardens. Lindsay has been featured as a fashion and beauty expert on the Veria Living Network. Lindsay holds a BS in Global Business Studies and Marketing from Manhattan College, and received the 2012 Honors Award at Columbia University Graduate School of Journalism.
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