Fashion

No-makeup trend takes off (literally)

Amy Schumer challenges the concept of natural beauty with ‘Girl, You Don’t Need Makeup' parody video.

Comedian Amy Schumer in a scene from her 'Girl, You Don’t Need Makeup' parody video.Comedian Amy Schumer in a scene from her 'Girl, You Don’t Need Makeup' parody video.Comedian Amy Schumer in a scene from her 'Girl, You Don’t Need Makeup' parody video. (Photo: Comedy Central)

Beauty trendsetters are pushing the all-natural face in a big way. We’re seeing the bare-faced look at fashion shows in Paris, in makeup ads in magazines, on the streets of Tel Aviv and on social media with hashtags like #IWokeUpLikeThis and #NoMakeupSelfies. It’s a movement intended to encourage women around the world to forgo the fully made-up look and to embrace their natural selves.

But the raw truth is that women still feel societal pressures to look perfect. How often do we all really leave the house without any makeup whatsoever?

Comedian Amy Schumer recently captured this trend with a parody music video that went viral.

The video serves as a funny reminder of how ridiculous and extreme our beauty standards are.

According to one beauty expert, the key to bare-faced beauty isn’t ditching products entirely, as Schumer did in her parody, but developing a healthier, less-is-more approach to makeup. “As a makeup artist, a woman and a professional, I think women should strive to look polished and confident, not like a Barbie doll,” says Kristen Arnett, an New York-based organic makeup expert. “Women will get a great response using minimal makeup products close to their natural tone.”

A more balanced approach to your makeup routine will also give your skin a break and time to rejuvenate. “I find that many of my clients have very outdated makeup routines, that rely on too much makeup and that cover them up too much,” says Jessa Blades, natural beauty expert and makeup artist in Brooklyn. “Letting your skin breathe allows it to get back into balance and heal. It’s a time to re-evaluate what is working and what isn't, and get in touch with how a swipe of a pink blush or one coat of a gloss in your natural tone can go a long way.”

Actress Carmen Electra and TV personality Bethenny Frankel go makeup-free on an episode of Frankel's talk show to encourage other women to do the same.Actress Carmen Electra and TV personality Bethenny Frankel go makeup-free on an episode of Frankel's talk show to encourage other women to do the same. (Photo: Mike Coppola/Getty Images)

Arnett sees the movement as an opportune time to wean ourselves off of our cosmetics bags. This way, when we decide to express ourselves with more or less makeup, it’s not so drastic. “If you’re wearing minimal makeup on a daily basis, when you chose to not wear any makeup at all, people won’t respond to you with ‘Are you feeling alright today?’” says Arnett.

Drinking plenty of water throughout the day will only enhance your nearly bare-faced look. Another idea is to replace daily moisturizers with dry oils that are high in essential fatty acids, which plump and condition skin. A favorite is Trilogy’s Rosehip Oil, which also happens to be Kate Middleton’s go-to product.

Blades says the spring and summer months are an ideal time to give this movement a go as we are healthier and happier when we’re spending more time outside.

Lindsay E. Brown is the managing editor of Eco-Chick, the web’s first ethical fashion, beauty and travel site for women. She has written for Whole Living Magazine, Edible, and Cottages & Gardens. Lindsay has been featured as a fashion and beauty expert on the Veria Living Network. Lindsay holds a BS in Global Business Studies and Marketing from Manhattan College, and received the 2012 Honors Award at Columbia University Graduate School of Journalism.

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