Why this bridal designer's gowns are showing up on the red carpet
Mordehai Avraham's hand-embroidered techniques have brides and fashionistas longing for his creations.
In a charming studio in the coastal Mediterranean city of Tel Aviv, Israel, bridal designer Mordehai Avraham masterfully creates bridal and evening wear collections that are works of art. Avraham is adored by fashion trendsetters around the globe. They love his creations so much that they don't think twice about wearing one of his bridal gowns out and about on the street or to an evening event.
One of his ardent followers is Israeli actress Shiree Nadav-Naor, who wore a gorgeous, Grecian-like Mordehai Avraham gown to the Cannes Film Festival last month. Another happens to be fashion blogger Korin Avraham, who moved from party to party at Cannes in his white stunners.
From The Grapevine wanted to get to know the man behind these gorgeous, hand-embroidered gowns and what influences his couture, so we contacted Avraham for an interview.
From The Grapevine: What has been your greatest fashion inspiration?
Mordehai Avraham: Ever since I started designing bridal dresses, my main inspiration is women and fabrics. I take a lot of inspiration from imagining the best way of cutting, adding and finally embroidering it all together for a specific girl. Lately, Korin Avraham of Yasalam fashion blog is inspiring me so much. It's her attitude and the way in which she carries her fabulous figure and sensual personality.
FTG: As you're dreaming up each collection, who is the woman you're designing for?
MA: I'm designing for a woman who is strong and powerful. Someone who is fashion-oriented and can understand and appreciate my embroidery skills. My garments will always be one-of-a-kind garments handmade with embroider by me, and with a hint of haute couture and a high-fashion aesthetic.
FTG: We're really intrigued by your latest collection. There seems to be a beach theme?
MA: Yes! My latest collection is called "The Secret Beach." It's a bohemian '70s vibe, it's very relaxed for the special day but not in a formal way. I followed Korin Avraham and her trip to Cannes and then Monaco, and I imagined her to be a bride getting married in a rare and fantastic location. I was going for a resort feel but for a very fashionable bride.
FTG: The bridal wear industry is growing exponentially. What sets your brand apart from other designers in your market?
MA: My handmade embroidery techniques. When I take to my hand-beaded fabrics or a very special French lace, I first start cutting it and then I create a new fabric handmade and embroidered. My brides are unique.
FTG: Where do you turn to for inspiration?
MA: Watching "Downton Abbey," catching a new film or traveling to the flea market greatly inspire me and my work.
Lindsay E. Brown is the managing editor of Eco-Chick, the web’s first ethical fashion, beauty and travel site for women. She has written for Whole Living Magazine, Edible, and Cottages & Gardens. Lindsay has been featured as a fashion and beauty expert on the Veria Living Network. Lindsay holds a BS in Global Business Studies and Marketing from Manhattan College, and received the 2012 Honors Award at Columbia University Graduate School of Journalism.
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