Holiday fashion: Festive frocks so you can dazzle this season
Let your style impress with pieces from new fashion brand LIAH.
The holidays can be such a whirlwind, particularly when it comes to shopping for ensembles to get you through a season filled with celebration after celebration. Israeli designer Liat Raziel's recently launched ready-to-wear line, LIAH, is designed to be versatile – from party to work to weekend – and more importantly, re-worn. Raziel designs each collection to withstand fashion trends and be enjoyed season after season.
"I feel Iike women in today's world have a variety of activities in their busy schedules, and they need outfits that can be appropriate for them without feeling overdressed or underdressed," Raziel told From The Grapevine.
The designer's strength is in this versatility. You can wear one of her designs throughout the day feeling polished, and then walk out of work into a holiday fête feeling fabulously attired. It's a line that's ideal for mixing, matching and layering, and can be dressed up or down with ease.
"The woman I design for appreciate fashion," says Raziel. "She needs clothing that can take her from morning to evening and makes her look and feel feminine, elegant but not uptight."
Raziel, a graduate of the Shenkar College of Engineering and Design in Israel, felt that the fashion industry was missing affordable and stylish pieces for a modern woman that she could wear and re-wear. Before launching her first collection this year, Raziel worked at Israeli fashion label Pioo Pioo, first as an assistant and then studio manager. "Because I was involved in every aspect of the studio, I learned a lot about the different pieces that make a fashion design business," Raziel told us. She says the intensity, long hours and experience at Pioo Pioo clarified her desire and gave her the chops and maturity to start her own signature brand.
LIAH's collections are sold online on Etsy and at her boutique in Israel. "My studio is a small shop located in a growing area in south Tel Aviv that attracts a lot of artists and designers," says Raziel. LIAH's shopping experience is as charming as its designs. "My customers fall in love with the intimate shopping experience and the personal treatment. Some of them have become my friends!"
Raziel's spring-summer collection was inspired by the Hamptons and featured dresses, skirts and tops made with roomy fabrics that evoked a serene summer vacation town. For LIAH's latest winter collection, Raziel says the subway and underground culture served as inspiration.
Lindsay E. Brown is the managing editor of Eco-Chick, the web’s first ethical fashion, beauty and travel site for women. She has written for Whole Living Magazine, Edible, and Cottages & Gardens. Lindsay has been featured as a fashion and beauty expert on the Veria Living Network. Lindsay holds a BS in Global Business Studies and Marketing from Manhattan College, and received the 2012 Honors Award at Columbia University Graduate School of Journalism.
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