Vintage British fashion line Ledux gets a reboot
A heritage of high fashion is found in these modern-meets-vintage-looking bags.
Designer Maya Litman was searching for a name for her luxury bag brand that would capture the fashion principles she stands for: quality, innovation and local production. Then Litman, who had studied design in Holland and interned for leading designers in New York and Tel Aviv, realized the answer was right in front of her. Her grandfather once owned a leather goods line called Ledux in England, at a time when quality and elegance ruled fashion. By the 1950s, Ledux had amassed such a following that her grandfather's bags were reguarly featured in Britain's Vogue magazine.
"I still remember the day I climbed to the attic in my parents' house and found a box filled with old catalogs and fashion magazines," says Litman on her Etsy site. "My parents told me all about the textile factory in Leeds, U.K., and about his legendary fashion leather-based line called Ledux."
Litman decided she'd carry on the family legacy and revive the Ledux brand. But first, she'd give Ledux a much-needed 21st-century makeover. For starters, the Ledux studio would be moved from England to her hometown in Israel. Litman then commissioned Gitit Rafael, a well-known graphic designer specializing in calligraphy lettering and paper restoration, to revamp the original Ledux logo with a modern twist.
The designer presented her first collection last winter, which was inspired by the classic Ledux ads that were featured in Vogue magazine in the 1950s. Litman's collections run the gamut, from colorful totes and demure clutches to casual-cool backpacks and cross-body bags, each handcrafted from her studio and made with the highest quality leather she can get her hands on.
Litman has managed to preserve the elegance and integrity of Ledux products, but their form has been adapted to work for the modern-day woman: a backpack to fit a laptop and on-the-go lifestyle, a clutch just large enough for a smartphone, credit cards and lipstick, and a large, polished tote to disguise gym clothes at work. These are bags built to age gracefully, much like the Ledux brand.
Lindsay E. Brown is the managing editor of Eco-Chick, the web’s first ethical fashion, beauty and travel site for women. She has written for Whole Living Magazine, Edible, and Cottages & Gardens. Lindsay has been featured as a fashion and beauty expert on the Veria Living Network. Lindsay holds a BS in Global Business Studies and Marketing from Manhattan College, and received the 2012 Honors Award at Columbia University Graduate School of Journalism.
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