Pop Culture

WhipClip lets you legally clip and share snippets from live TV

Company has reached licensing agreements with a number of networks.

WhipClip lets you clip and share 30-second snippets from shows airing in real time, like "Inside Amy Schumer."WhipClip lets you clip and share 30-second snippets from shows airing in real time, like "Inside Amy Schumer."WhipClip lets you clip and share 30-second snippets from shows airing in real time, like "Inside Amy Schumer." (Photo: Courtesy Comedy Central)

One of the most frustrating of all the Internet-era frustrations is not being able to find a great clip from a TV show to share with your friends. Sure, you can rely on news sites or the network to have clips up, but they might not be the ones you want, and they might not show up for hours. You just saw something that you want to send to your friends now.

This is where WhipClip comes into the picture. The company, started by former Demand Media CEO Richard Rosenblatt and Israeli entrepreneur Ori Birnbaum, enables you to legally clip a 30-second segment from a show airing in real time and share it with your friends via social media, text message, email or embed.

Yes, there are already sites out there that will let you do this, but not only will WhipClip let you do this from your mobile phone – the app is available for iPhones and will soon be coming out with an Android version – but the company has signed licensing agreements with many broadcast and cable networks. This means the clips won't disappear due to a copyright infringement claim, as you sometimes see on YouTube and other sites. Some of the networks that have signed on are ABC, CBS, Fox, Turner Broadcasting, Viacom, A+E Networks, Bloomberg, Fusion, OWN and Pop.

If you see something interesting on, say, "The Bachelorette" or "Inside Amy Schumer" while it's airing, you can clip it and share it. After the show airs, you can search the clips that have already been made, like this one of actor James Wolk talking about his "Mad Men" audition on "The Talk" earlier this week:

You can also search music videos to share, like this one, if you're feeling nostalgic:

WhipClip recently got a new round of funding, and has high expectations for growth. We're not sure what's more fun, though: clipping live TV or searching and sharing stuff like this:

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