These guys want to make shopping more exciting
Their new Checkout Apps promotes a more interactive experience between shoppers and displays.
A tech company from Israel has launched a revolutionary new fashion-tech app with the goal of fundamentally improving and changing the in-store shopping experience. Serial tech entrepreneur Asaf Shapira created Checkout Apps to enable retailers to make real-time recommendations to change their displays in-store, all while ultimately increasing sales.
Checkout Apps believes traditional static displays, such as mannequins, are a thing of the past and that stores lack smart product display tools to keep up with today’s consumer. “The current shopping experience is boring and the stores look like wallpapers,” Shapira told From The Grapevine. “It doesn't make sense that the store looks the same all day long. The stores’ displays are always a step behind the consumer since they can’t update the display in real time.”
Checkout Apps will use interactive mirrors and tablets to enable stores to make product recommendations and change their displays. The interactive mirrors will provide the stores the option of displaying a wide variety of continuously changing items on the side of the screens, similar to the variety of products or clothes offered online. Customers will be able to click on the items they like, and then stand behind a large image of the dress or item in consideration in the center of the screen and see how it looks.
Checkout Apps is the first digital fashion discovery platform that brings the online display-model to stores by utilizing interactive mirrors and tablets to serve shoppers in real-time. (Photo: Checkout Apps)
Prior to launching Checkout Apps, Shapira co-founded the Internet marketing company Web Pick in 2010. He says his experience there is helping him to build and scale his latest endeavor. "I'm an expert in online ad display optimization and I've always wondered why those models aren't implemented in the offline market," says Shapira. "I'm thinking optimization all the time .... Whereas a clothes display cannot be updated in real time, our display can, and that's the whole idea!"
Now you might be wondering why a tech luminary and his company would be focused on the in-store retail shopping experience as opposed to online, since everything seems to be going digital these days. And while it’s true that nowadays people shop differently than older generations, Americans still do more than 90 percent of shopping in physical stores. Checkout aims to bridge the gap between digital and physical commerce by enhancing the in-store experience with smart digital tools.
Shapira may have put on his entrepreneurial hat to launch the company, but he put himself in the shoes of a shopper to truly identify the needs of today’s in-store shopping consumer. “Shopping is one of my hobbies,” Shapira told us. “The customer's needs in the offline market have changed, and as a customer first, I feel that the current shopping experience is very old-fashioned and doesn't suit the modern needs of the customers and stores all together.”
Checkout App also aims to increase sales by enabling smart communication between the customers and the store staff who are equipped with their smartphones or watches. “When the customer has clicked on a particular item on a particular mirror, the salesperson will get an instant notification," said Shapira. "That way we close a circle and serve the customer with what he or she wants in real time.”
Checkout Apps software – which is being developed from their office in Israel's coastal city of Tel Aviv – aims to give stores a comprehensive solution: management of stock in store; knowledge of where each product is displayed; tracking sales; and targeting of high-value customers based on data.
“We are building a system which will serve chain stores all over the world,” said Shapira.
Lindsay E. Brown is the managing editor of Eco-Chick, the web’s first ethical fashion, beauty and travel site for women. She has written for Whole Living Magazine, Edible, and Cottages & Gardens. Lindsay has been featured as a fashion and beauty expert on the Veria Living Network. Lindsay holds a BS in Global Business Studies and Marketing from Manhattan College, and received the 2012 Honors Award at Columbia University Graduate School of Journalism.
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