Music

6 ridiculously imaginative music videos

A playlist of some of the most inventive music videos on the web.

The band reacts to a paint ball blast towards the end of their "This Too Shall Pass" music video.The band reacts to a paint ball blast towards the end of their "This Too Shall Pass" music video.The band OK Go reacts to a paint ball blast toward the end of their "This Too Shall Pass" music video. (Photo: OK Go)

These six music videos go way beyond the music. The artists took creativity to the next level. Each video contains an unexpected twist to keep the viewer watching. The videos will make you look at common objects like a treadmill or an iPhone in a new way, and will blow you away in what they can accomplish in a single shot. The songs by themselves are great, but the imagination and creativity that went into the music videos make them a must-watch.

'Strawberry Swing' by Coldplay

British rock band Coldplay released this song in 2008 on the album “Viva la Vida or Death and All His Friends.” The music video uses stop-motion video with lead singer Chris Martin moving around a chalkboard with a dream-like story unfolding around him. The video was nominated for an MTV Video Music Award for Best Breakthrough Video and for the Best Animation in a Video category at the U.K. Music Video Awards. It’s not until the very end, when the video changes to real-time, that you can truly appreciate the incredible imagination that went into the making of this video.


'On My Way' by Izabo

This funky music video was released in 2010 by Israeli band Izabo. Their diverse music style can be described as a mix of indie rock, disco and punk with a little Mediterranean infusion. The band is composed of four members, who were all individually popular before forming the band. In this video, they use iPhones to tell a story. Throughout the video, the phones are used as props – for everything from signs to faces to a cup of tea. It will make you look at your phone in a whole new way.


'Here It Goes Again' by OK Go

Also known as the “treadmill song,” this incredible music video went viral on YouTube when it was released in 2006 by American rock band OK Go. The success of the video launched the song onto the Billboard Hot 100, making it the band’s first song to do so. The video features the four members of the band doing elaborate dance choreography on treadmills. Even more impressively, the video was completed in a single continuous three-minute take. The band performed this routine live at the 2006 MTV Video Music Awards, and the performance has been parodied in TV shows like "The Simpsons." The video also won the 2006 YouTube Award for Most Creative Video.


'This Too Shall Pass' by OK Go

These guys are just too good – we had to include another! OK Go has become known for their incredibly inventive music videos. Four years after they released the “Here It Goes Again” video, they attempted to top it with an even more elaborate video for “This Too Shall Pass.” The video features a giant Rube Goldberg machine operating in time with the song. The entire four minutes of perfectly timed detail was completed in a single take. It took a group of mathematicians and scientists to put it all together, including people from the California Institute of Technology and NASA. There are so many details and elements in the video that it's worth watching a few times to try and spot them all.


'Hideaway' by Kiesza

Canadian singer-songwriter Kiesza released the song in 2014 on her debut album “Sound of a Woman.” It immediately topped the U.K. singles chart in 2014 and broke into the U.S. Billboard Hot 100 at No. 51. The video features Kiesza moving and dancing through the streets of Williamsburg, Brooklyn. Like a few of the videos on this list, it was completed in a single shot. The video was nominated for an MTV Video Music Award for Best Choreography. The catchy beat and fun dance moves will make you want to get outside and dance in the streets.


'Happy Get Lucky' by Pomplamoose

American music duo and YouTube stars Pomplamoose created this mash-up of Pharrell Williams’ “Happy” and Daft Punk's “Get Lucky.” It was released on YouTube in 2014, and has received more than 2 million views to date. The duo is a couple in real life and has become famous on YouTube for creating fascinating music videos and covers of popular songs. (Their cover of Beyonce’s "Single Ladies" has 10.5 million views!) The video was completed in a single shot, and took place in just one room. They created all of the visual elements using only foam board and a single projector in a large room.

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