CoverGirl’s new Star Wars makeup collection is otherworldly
The beauty force is strong with this new limited-edition collection.
Whether you’re a die-hard fan who dresses in Star Wars inspired-fashion, or simply excited for the highly anticipated next Star Wars movie, CoverGirl’s new limited-edition collection has a little something for every mood. That’s because the beauty brand partnered with LucasFilm on a 19-piece collection that’s tied to the movie’s main conflict: The Light Side vs The Dark Side.
CoverGirl announced its exciting launch on Instagram with the caption: “In a galaxy far, far away@COVERGIRL+@StarWars have partnered on beauty looks and limited-edition makeup inspired by #StarWars#TheForceAwakens. It’s a #beautyforcelike never before, channeling the duality that is within us all. #LightSide, #DarkSide – which will you unleash today?”
The collection features an update to the new product, The Super Sizer by LashBlast Mascara, which will be available in 10 different packaging options, each emblazoned with classic Star Wars quotes like “May The Force Be With You” and “You’re My Only Hope.” Six new intergalactic-like Colorlicious Lipsticks are included in the collection as well as three Outlast Stay Brilliant Nail Gloss shades in red, purple and sand.
CoverGirl’s global creative design director, Pat McGrath, used the products to create six dueling beauty looks based on characters from the series. Three looks will represent the Light Side and the other three will represent the Dark Side. The first two looks released are Droid, a luminous look that reflects the Light Side; and Stormtrooper, a graphic, menacing look.
“The Stormtrooper is a soldier, so this makeup look is intercut with a strong, graphic eye,” McGrath told Allure in an exclusive interview. "[The makeup] is structured with a very dark-berry lip," which is CoverGirl Star Wars Limited Edition Lipstick in Dark Purple. While the metallics featured in the collection are bold, McGrath encourages us to take some risks and have some fun with a strong gold or silver lip. "Metallics are hot this season and fit perfectly with the film," says McGrath.
Star Wars beauty aficionados can keep their eyes peeled for the other four looks that McGrath brought to life for the collaboration, which will be released in the weeks leading up to Force Friday on Sept. 4. And for more information on the much-anticipated Star Wars sequels, check out our article about Israel-born Hollywood producer Ram Bergman to find out why he's just as excited as you are.
We want to hear from you! What do you think of this new collection? Tag us at @fromgrapevine and tell us whether you’re on the #LightSide or the #DarkSide. We won't judge.
Lindsay E. Brown is the managing editor of Eco-Chick, the web’s first ethical fashion, beauty and travel site for women. She has written for Whole Living Magazine, Edible, and Cottages & Gardens. Lindsay has been featured as a fashion and beauty expert on the Veria Living Network. Lindsay holds a BS in Global Business Studies and Marketing from Manhattan College, and received the 2012 Honors Award at Columbia University Graduate School of Journalism.
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